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The world's first 3D newspaper

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April 29, 2010

The world's first 3D newspaper

The world's first 3D newspaper

In one of the more bizarre media announcements of recent times, News International's LCD (Lowest Common Denominator) British Tabloid The Sun is to publish a 3D edition on June 5 complete with 3D glasses, 3D editorial images, 3D adverts and a 3D Soccer World Cup schedule Wall Chart. It's yet another newspaper first for the Murdoch empire (along with recalibrating public morals by widely distributing images of bare-breasted women), though we suspect the motivation is more related to Murdoch's Sky Sports broadcasting the World Cup in 3D than by any forlorn hope of innovating a reversal of the Sun's circulation which has been in decline for 15 years.

The world's first 3D newspaper will be published just a few days prior to action beginning in South Africa at the soccer World Cup and can be expected to contribute to massive awareness of the event being broadcast in 3D by Murdoch's Sky Sports. 3D Mania can be expected to peak this northern summer as the world's population is given its first real incentive to purchase a 3D TV and a massive audience is attracted into venues around the world to witness the Cup in 3D, and be warned – nothing will sell 3D TV like sport – it adds a whole new dimension to sport which makes it far more compelling than with other 3D content.

So 3D TV is hot, but 3D newspapers … maybe not.

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6 Comments

World's first? La Derniere Heure in Belgium did one last month.

http://news.bbc.co.uk/1/hi/world/europe/8559038.stm

deKay
29th April, 2010 @ 02:55 am PDT

Are 3D Text Books far away? If 3D Text Books are available, Students can have a feel of the pictures in the Text.

Dr.A.Jagadeesh Nellore (AP), India

Dr.A.Jagadeesh
29th April, 2010 @ 06:48 am PDT

The same as with other "firsts for Murdoch", not. Really, not. I printed my newspaper, /Memo/ (Mendocino County, CA, USA), in 3-D as early as 1993. And you didn't need special glasses for it. Each black-and-white photo was taken simultaneously from two angles, using twin cameras bolted to a stick of wood, the photos printed side-by-side; to see them in 3-D, you simply crossed your eyes and focused on the joined third image appearing in the center. All photographs in the 3-D issue were done by the same process. The cover photo was a crucifixion scene featuring sculptor R. Buzby as Jesus Christ (shot in Albion, CA in his back yard)(crown of thorns, spikes, blood, anguished Heaven-beseeching expression, everything). I got a surprising number of complaints, some of them viciously worded, from people who could not learn to view the paper properly and so thought we were making fun of them and/or deliberately giving them a headache.

Facebook User
3rd May, 2010 @ 09:26 pm PDT

The Sun, first inth world to a 3D newspaper!!???. I don't think so!. The Stratford Press, a community newspaper in New Zealand became the first in October '09!!. Check out

http://www.3news.co.nz/3D-newspaper-pops-up-in-Taranaki-/tabid/421/articleID/126158/Default.aspx

Gordon Gray-Lockhart
9th May, 2010 @ 12:11 am PDT

It is really exciting, 3d newspaper will be interesting to read. I liked the idea and I would definitely love to read the newspaper.

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Facebook User
14th January, 2011 @ 08:25 pm PST

3D newspaper is a very creative sails gimmick to allure the readership, but I believe just bright pictures are not enough for conscious readers for whom the sense of what they read is of big importance.

Nur Ĉar
23rd December, 2012 @ 07:07 am PST
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