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— Automotive

Audi to turn on OLED taillights at the Frankfurt Motor Show

By - July 30, 2015 3 Pictures

German luxury auto marques have been waging an all-out technology war, working overtime to beat each other to the punch in areas like autonomous driving and infotainment. A smaller but still notable theater of the war pits the brands against each other in developing high-tech lighting solutions. After mastering LED technology, BMW and Audi raced last year to release the world's first production car with laser lighting, and now they're set to battle it out in OLEDs. Audi will launch the latest offensive in September, when it reveals its first OLED Matrix-equipped concept car.

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