The device is a narrow-profile Savonius style wind generator. http://www.indiegogo.com/projects/new-wind-turbine
Ring envisions the generator distributed on the top of existing infrastructure such as pipelines
Ring sees urban light poles as an excellent opportunity
Cleantec's Michael Ring and business development lead Samuel Zimmerer
The primary niche is to clip the generator to the top of existing solar panels in large arrays
Crowdfunding has come to the small wind generation field with an Indiegogo campaign intended for an interesting target niche: a small wind generator designed to be clipped onto solar panels. According to his pitch, Michael Ring has not only created a prototype, but calculated possible energy returns, targeted a price point and lined up suppliers for initial deliveries and has turned to Indeigogo to get his small startup off the launch pad.
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