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Mexican internet company exchanges public Wi-Fi for dog poo

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May 2, 2012

An internet company in Mexico has placed devices in several parks that accept pet waste an...

An internet company in Mexico has placed devices in several parks that accept pet waste and then activate free wifi for a set time in the area

Getting people to clean up after their dogs in public places is never easy - just take a look at how many "land mines" are dotted around your nearest park. One internet company in Mexico however, has hit on a clever incentive to encourage people to scoop up after their pet. Dog walkers in Mexico City are now finding pet waste disposal bins showing up in some parks that activate a free wireless network for a set amount of time depending on the size of the "deposit."

The internet company, Terra, partnered with advertising agency, DDB Mexico, to get the devices installed in ten different parks around Mexico City and named the service "Poo Wi-Fi." These special bins are pretty straightforward: a dog owner drops a baggy of waste inside, the waste is weighed, and a timer is then activated with a number of minutes based on the weight received. More weight means more minutes. While the timer counts down, anyone in the park can enjoy free wireless connectivity. There are even hostesses nearby throughout the day with plastic bags on hand for any pet owner that needs one.

Besides promoting its own brand, Terra hopes this could encourage dog owners to be more mindful of their pet's messes. The bins don't have any way of sensing what's actually put in them, so really any garbage could be dropped inside for Wi-Fi minutes, but the company just sees that as a way to tidy up the parks even more. Exchanging Wi-Fi for feces might be a bizarre concept, but if it motivates people to keep their public spaces cleaner, it could prove to be a good method in the long run.

For DDB Mexico's humorous take on "Poo Wifi," check out its promo video.

Source: Creativity Online

About the Author
Jonathan Fincher Jonathan grew up in Norway, China, and Trinidad before graduating film school and becoming an online writer covering green technology, history and design, as well as contributing to video game news sites like Filefront and 1Up. He currently resides in Texas, where his passions include video games, comics, and boring people who don't want to talk about either of those things.   All articles by Jonathan Fincher
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3 Comments

the video made me laugh - does it work with elephant dung? That guy must have made a substantial deposit to get 2:43 hours of Wi-Fi time!

(Can't see it lasting for long with all those cables dragging around but I guess its a prototype.)

agulesin
3rd May, 2012 @ 07:46 am PDT

CONGRATULATION MEXICO..THIS IS NEEDED ALLOVER THE WORLD

DOG FAN CATELLAS AS NORWAY/MEXICO

for a better dog life

Nils Jórgen Tvengsberg
3rd May, 2012 @ 10:25 am PDT

Just wait, someone will figure out you can dump rocks in it.

Joel Detrow
4th May, 2012 @ 10:28 pm PDT
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