Toyota Prius celebrates 10th anniversary
Toyota Prius owners celebrate the 10th Birthday at the Motor Heritage Museum, Gaydon Warwickshire
December 19, 2007 This month marks the 10th anniversary of Toyota's landmark Prius hybrid-vehicle. Since the launch of the first generation model in Japan on December 15, 1997, approximately 900,000 vehicles have been sold worldwide - a drop in the ocean relative to total vehicle sales, but still a significant number that points to the important role the car has played in raising the profile of hybrid technology and proof that the public are willing to pay a premium for the fuel consumption and eco-friendly benefits it offers.
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