Toyota Prius turns 10

December 19, 2007 This month marks the 10th anniversary of Toyota's landmark Prius hybrid-vehicle. Since the launch of the first generation model in Japan on December 15, 1997, approximately 900,000 vehicles have been sold worldwide - a drop in the ocean relative to total vehicle sales, but still a significant number that points to the important role the car has played in raising the profile of hybrid technology and proof that the public are willing to pay a premium for the fuel consumption and eco-friendly benefits it offers.

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