Highlights from the 2015 Geneva Motor Show

Toyota Prius spawns a full range of hybrids


January 13, 2011

The Prius Family

The Prius Family

Image Gallery (89 images)

Toyota celebrated 10 years in the U.S. for the Prius at the Detroit Auto Show 2011 this week, introducing three new additions to the eco-friendly range. In addition to the announcement of the Prius v which will be available in 2011 and Prius c Concept which is expected to go into production in 2012, the company also unveiled plans for Prius Plug-in Hybrid Vehicle (PHV) technology which will allow the next-gen hybrid vehicles from Toyota to be recharged using grid power. While the new Prius v offers a midsize hybrid-electric vehicle aimed at young families the Prius c Concept vehicle will fill the city compact niche when released.

The Prius hybrid vehicle has clocked up 955,000 sales in the U.S since its release in 2000. While the third-generation Prius liftback has become Toyota's third-best selling passenger car in the U.S since hitting the showrooms in 2009, the motor company has realized a need to offer hybrid-electric vehicles in more shapes and sizes. In response 2011 will see the Prius family welcome the Prius v, a midsize vehicle said to deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined. It will also emit 66 percent fewer smog-forming emissions than the average new vehicle according to Toyota.

Prius v

Toyota says the interior space Prius v offers good visibility assisted by a high seating position and ample head room. A low, wide-opening rear hatch houses 34.3 cubic feet of cargo space behind the rear seats, while a sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort. The 60/40 split, folding rear seats present four different seat arrangements and a fold-flat front-passenger seat allows for extremely long cargo.

Like the current generation Prius, the Prius v includes four driving modes (Normal, Power, Eco and EV), Smart Key System with Push Button Start, an electronic shift lever, Hill Start Assist Control (HAC) and a rear -view camera as standard. 

Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System. Many of these new features will be applied to the entire Toyota brand such as Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, Advanced Parking Guidance System and LED headlamps.

the Prius v will also feature Toyota's new Entune multimedia system which integrates mobile phone functionality into the navigation, entertainment and information systems. Entune supports mobile apps such as Bing, OpenTable and movietickets.com, plus live weather, traffic, fuel information (location and price), news and internet radio.

Entune also supports voice control and audio read-back for text messages.

Prius v
  • Powertrain:1.8-liter four-cylinder engine with VVT-i
  • Engine horsepower: 98 hp @ 5,200 rpm
  • Engine torque: 105 lb-ft @ 4,000 rpm
  • Electric motor:Permanent magnet synchronous motor
  • Electric motor power output: 80 hp/153 lb-ft torque
  • Hybrid system net horsepower: 134 hp
  • Emission rating: SULEV/Tier 2 Bin 3
  • Electronically controlled continuously variable transmission
  • Drive System: Front-wheel-drive
  • Hybrid battery pack: Nickel-metal hydride
  • Estimated fuel economy: 42 mpg city/38 mpg hwy/ 40 mpg comb.
  • Overall Length: 181.7 inches
  • Overall Width: 69.9 inches
  • Overall Height: 62.0 inches
  • Wheelbase: 109.4 inches
  • Ground clearance: 5.7 inches
  • Coefficient of Drag: 0.29
  • Wheels: 16-inch alloy wheels (optional 17-inch alloy wheels)
  • Tire Size: 16-inch: 205/60R16, 17-inch: 215/50R17 (optional)
  • Seating Capacity: 5

Prius c and Plug-in Hybrid

The range will be further expanded in 2012 with the addition of the Prius c – a compact hybrid-electric which has been designed specifically for city conditions. Also arriving in 2012 will be the Prius Plug-In Vehicle.

Prius C Concept

The Prius Plug-in Hybrid will offer the fuel economy of the Prius with added EV driving capability.

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph. Its lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts.   After the EV power is depleted, the Plug-in performs like a third-generation Prius hybrid. The only difference from a regular Prius is that it can be plugged in to top up the onboard Lithium-ion battery.   The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining States will be a year later.


"Coefficient of Drag: 0.29" for the Prius V. Toyota seems to boing backward in aerodynamics. It is no wonder that the mpg has dropped. Total air resistance to overcome is found by multiplying frontal area by Cd. If the frontal area increases and the Cd increases, the car motor must provide more power. If the Prius frontal area increased, then the Cd must decrease proportionately just to maintain good mpg.

Adrian Akau
13th January, 2011 @ 11:43 pm PST

Plug in hybrid with a 16 mile range? Is this a misprint or a joke? Uh, why bother?

Look out Volt, here comes competition, (with up to one tenth of the range). Very slowly.

14th January, 2011 @ 08:28 am PST

Coefficient of Drag for a 1988 Audi 80 .29 Coefficient of Drag for my 1989 Audi Avant .30 seems to me they need to work on their cD,, my wonderful RED 22 year old Avant is .01 less efficient than Prius , not making any payments, everything works,, yes even the heated seats, usb port on the stereo and if I want, err, if we want, the girlfriend and I can get in back after folding the rear seat and,, gotta go

Bill Bennett
14th January, 2011 @ 06:54 pm PST

Interestingly, the Germans are going hybrid diesels instead of the Japanese battery cars. Audi has a diesel hybrid that won Lemans.

Facebook User
15th January, 2011 @ 10:52 am PST
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