Toyota to debut first all-new addition to Prius family in Detroit


December 23, 2010

The current 2010-2011 third-generation Prius

The current 2010-2011 third-generation Prius

The 2011 North American International Auto Show (NAIAS) is rapidly approaching and the pre-show teasers are racking-up. Toyota is responsible for getting the hybrid ball rolling with the launch of the first mass-produced gasoline-electric hybrid vehicle back in 1997, so one of our first stops on the show floor will be the company’s unveiling of the first all-new edition to the Prius Family.

In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the new Prius will debut along with a Prius concept vehicle at an NAIAS press conference. The company hasn’t released any images of the new vehicle, save for a passing glimpse in a teaser video (see below) that leaves everything to the imagination. For the video, Toyota has enlisted the services of professional skateboarder Bob Burnquist to give the Prius’ somewhat dowdy image an injection of cool.

The Toyota press conference is scheduled for Monday, January 10, 2011, at 1:05 p.m. Gizmag will be there to catch the action.

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag. All articles by Darren Quick
1 Comment

Skateboarders and skateboard ramp builders will appreciate the video on Bob but the only technical information given is that \"the new Prius will have 50% greater capacity (room) without compromising fuel efficiency\".

I was hoping for a vehicle of the same size that would show an increased efficiency of at least 60 mpg using the same or improved system but being a bit lighter and with a lower Cd. I am certain that it can be done but Toyota may be more concerned with market portion and other economic factors. We just have to be patient.

Adrian Akau
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