Despite a propensity to eat its own, Formula One is still the globe’s most watched sporting series, and its merchandising machine is evident on the streets of every country in the world. The t-shirt, cap and key-ring knock-off makers will have a hard time replicating the latest offerings from the Toyota Panasonic F1 team though. The company has begun selling the used high-tech parts from its racing cars. A complete rear wing, engine cover and underbody section, virtually half a car, can be had for just UKP4,400 – we suspect some very realistic game console accessories will emanate soon due to this very clever move. “While stocks last” promises to be an apt sales pitch as F1 nutters rush to snap up the bargains.
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