April 13, 2008 People don’t drive cars – they wear them. In the vast majority of cases, the car you choose is a reflection of who you are. A recent U.K. survey showed three out of four (72 per cent) drivers recognise they use their car as a status symbol – wanting other drivers to view it as a reflection of the owner’s personality and success. Recognising this, Chevrolet has created a bespoke drive-in fitting room in South London, which allows motorists to check out what they look like in their car before they commit to purchase.
The curtained-off room allows buyers to “try on” the car by driving it onto a central revolve placed in front of three giant mirrors. A remote-control handset allows drivers to rotate the revolve to get a 360 degree view of what they actually look like in their motor. The unique fitting room is being trialled in a South London forecourt.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon