A 3D rendering of the top rear view of the Tesla IED Eye concept car, showing its opening top
The all-electric Tesla Roadster is indeed a fine-looking, high-performance automobile, but its projected $US109,000 price tag will likely put it out of reach of the much sought-after Generation Y demographic. Tesla’s less-pricey Model S four-door sedan is more of a refined, subtly-classy car – again, not something the fun-loving twenty-somethings will be flocking to. So, how does an electric car company come up a vehicle that the young folks will like? Easy, they get some of those kids to design the car for them. In Tesla’s case, the result is a stunning concept vehicle called the Eye.