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March 17, 2006 How many times have you seen a good idea that would offer compelling features and benefits and elected not to join because the process is just too time-consuming? Removing the barriers to entry of such systems is something that marketers have been battling with forever, which is why ExxonMobil’s latest enhancement to its Speedpass electronic payment system is worth a look – it offers a significant step forward in customer convenience. The Speedpass electronic payment system is one of the fastest ways to pay for gas and other purchases at Exxon and Mobil stations across the U.S. The new enhancement utilizes wireless hand held computer technology, to enable enrollment and activation within about two minutes at Exxon and Mobil retail locations or other remote sites. Customers no longer have to initiate the enrollment process using paper applications, wait for the device to be mailed to them, and then call to activate the device. Read More
December 10, 2005 Business models morph, mimic and evolve at a rapid rate these days, which is just one of the reasons we love the borrow-and-return fashion retailing concept borrowed from NetFlix DVD rental system. Fashionable handbags cost a lot of money and given that most women would prefer to never to be seen with the same bag twice, the rental concept makes sense. Internet-based Frombagstoriches is finding enormous success with the model of 'borrowing or renting' designer handbags. This designer emporium will let anyone borrow a purse by the week, month or longer and then exchange it for another, making it a NetFlix for handbag addicts. It's the ultimate indulgence...an endless stream of pristine Designer handbags delivered right to your door. Now, America has enough shoe-addicted women to drive a shoe rental service, and maybe jewellery rental too and at a stretch we might one day see watch rental for men? Read More
