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RED

This special edition Leica M digital camera has been designed by Apple's design guru, Jony Ive, and industrial designer, Marc Newson, for the (RED) charity. The one-of-a-kind camera features a laser machined aluminum body, an anodized aluminum outer shell, and looks like the love-child of a Lecia M, a MacBook and the Instagram logo. It will be sold at auction to raise money for the charity. Read More
A sub-brand of China’s First Auto Works (FAW), the Hongqi has been China’s answer to the Rolls Royce since 1958 when it was first manufactured under the direction of Chairman Mao Zedong. The Hongqi (which means Red Flag) is enjoying a newfound resurgence as we discovered recently at the Shanghai Auto Show. Read More
Serial disruptor RED is at it again. While the announcement of a REDRAY player capable of outputting 4K (4096 x 2160 pixels) moving images had been expected for some time, the accompanying infrastructure that’s being put in place comes as a major shock. RED, in partnership with new venture Odemax, is setting up an alternative to the highly regulated and protected film distribution networks of the big studios – and anybody can join. If they can pull it off it could be nothing less than a revolution. Read More
It would be hard to imagine a greater contrast between today's launch by Canon of its EOS C300 digital cinema camera and the launch of RED's long-awaited Scarlet. Canon's event was huge and long-winded with a string of cinematography heavyweights on stage. At the RED gathering half an hour later, an ad hoc bunch of the faithful turned up at RED studios, ostensibly just to watch the same web page update as the rest of the world. Alas it didn't quite work out like that. Read More
Like all things digital, the technology in your beautiful new camera is heading towards obsolescence at an alarming rate. The same is true, though to a lesser extent, about that SLR lens with its own processors and motors for focus, aperture and stabilization. In the analog world of manual film lenses where a lifetime of use is guaranteed there has been a renaissance in the manufacture of high quality optics at all price points, driven in part by the advent of digital SLRs and cheaper camcorder options that are capable of delivering that "film look". But for serious moving picture shooting, still camera lenses just won’t cut it. Let’s explore why. Read More
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