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Audi's new R18 e-tron quattro demonstrates the extraordinary boldness of the Audi company ...

Audi's newly revealed R18 e-tron quattro race car is designed to win the 2012 Le Mans 24 Hour Race. Whatsmore, the turbodiesel, electric flywheel hybrid, all-wheel drive prototype will ensure the 2012 race will be a battle of the hybrids (against Toyota's new TS030 ultracapacitor hybrid race car), and a fascinating study of new technologies under race conditions. The car uses electric motors to add 75 kW (102 bhp) of power to each front wheel, and a 375 kW (510 bhp) V6 TDI engine powers the rear wheels. The Williams Hybrid Power electric flywheel hybrid captures energy similarly to the unit Porsche used to such great effect in its GT3 R Hybrid last year with the rear axle powered conventionally, and the front wheels by electric motors. Audi calls it "the electrification of the drive" and it will be a story worth following as battle begins on the racetrack.  Read More

The Macan will add a smaller SUV and fifth model to Porsche's lineup

Porsche first announced development of a compact crossover SUV based on the Audi Q5 in late 2010. The model has been going by its project name "Cajun" since it was but a rumor but has now been upgraded with its official name - the Macan. Porsche teased us with a sketch, video and website for the Macan crossover this week.  Read More

The top five biggest lemons in history - to this point.

When the likes of Jaguar, Porsche, Ford, GM, BMW, Mercedes, Audi, Volkswagen, Renault and Chrysler introduce a new model series, it is equally or more reliable than the model it replaces. Right? Wrong! New information has been released this week which indicates all of the above companies have replaced major models with less reliable models in the last decade - the worst three examples were 60%, 54% and 40% more likely to break down than their predecessor.  Read More

The above-average auto makers in customer retention

It's a lot easier to keep a customer than to get a new one, at least that's how the sales force maxim goes. So what then does the newly released J.D. Power and Associates 2012 Customer Retention Study say about the automotive brands and their ability to sell the same customer another car. For starters, something incredibly positive is happening at Hyundai - just two years ago, Hyundai was below the industry average in customer retention - now the Korean brand has flown past Mercedes, BMW, Porsche, Lexus, Infiniti and Acura to become the stickiest brand in the business. Which isn't hard - one in two motorists defects to another brand with their next purchase.  Read More

Kleenspeed's 160 mph EV-X11

The FIA, governing body of internal-combustion-engined motorsport, appears to have finally recognized the bleeding obvious (that electric vehicles will become mainstream) and is planning a high profile electric racing championship series beginning in 2013. The FIA Formula E Championship series has not been publicly framed as yet so it is not known if the series will be run at the same venues as the Formula One series but it can be expected to be held at a range of international venues and will logically serve as the first official championship for electric vehicles. Whether the series will have world championship status ...  Read More

The Porsche Bike RS (pictured) joins Porsche's Driver's Selection range alongside the Bike...

Automobile manufacturers have been leveraging their brand names on other modes of transport for years, with bicycles a common focus from companies including BMW, Audi and McLaren. Porsche has also been producing bikes for years and has now expanded its Driver’s Selection range with the addition of two new bikes – the Bike RS and the Bike S. Both models are 29-inch wheelers and are constructed from lightweight materials and high-end components with performance in mind.  Read More

Maserati's Kubang SUV - more details

We covered Maserati's new sport luxury SUV prior to the announcement at IAA in Frankfurt earlier this week, but there's bit more info plus a lot more pics available.  Read More

Techart's 720 PS GTStreet RS is based on Porsche 911 GT2 RS

German TECHART has been remanufacturing Porsches for a quarter century, priding itself on always producing something special for the Frankfurt Motor Show (IAA) every second year. This year it has produced the most powerful Porsche ever to leave its Leonberg “manufactory”: the GTStreet RS is based on the Porsche 911 GT2 RS and delivers 530 kW (720 PS) and 900 Nm torque. From a standing start, the GTStreet RS hits 62 mph (100 km/h) in 3.3 seconds, 124 mph (200 km/h) in 9.5 seconds and has a maximum speed of 218 mph (352 km/h).  Read More

The latest incarnation of the Porsche 911 Carrera will be seen for the first time at the F...

The iconic, brand-defining Porsche 911 Carrera has once again been redesigned, and the latest incarnation will be seen for the first time at the Frankfurt Motor Show. It's lighter, more economical, more powerful, cleaner and orders are being taken from September 1, with deliveries beginning December 3. After 48 years, the 911 remains a rear-engined, boxer six with vague styling similarities to the 956 and Volkswagen Beetle DNA, but the 911 name still represents excellence, performance and a badge of success.  Read More

Opinion: Why has Porsche designed a Hookah Pipe?

We have to admit being more than a little surprised that in this increasingly health-conscious world, Porsche Design has released a new luxury Shisha waterpipe. Also known as a hookah or narghile, Shisha is becoming increasingly trendy in Western countries by "social" tobacco smokers and is already deeply embedded in African and Middle Eastern cultures. Porsche is one of the strongest, well respected brand names in the world, synonymous not only with uncompromising engineering and innovation, but with the deepest concern and respect for the safety of its customers. Why then would such a company create a product which is known to be so injurious to its users? Are Porsche's brand custodians asleep?  Read More

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