Today at IFA, Panasonic announced its first-ever 4K OLED television. The
65-inch 4K Viera CZ-950 has been color-tuned in collaboration with
professional Hollywood colorist Mike Sowa, and is designed to deliver
colors – including an "Absolute Black" – the way that directors and
German luxury auto marques have been waging an all-out technology war, working overtime to beat each other to the punch in areas like autonomous driving and infotainment. A smaller but still notable theater of the war pits the brands against each other in developing high-tech lighting solutions. After mastering LED technology, BMW and Audi raced last year to release the world's first production car with laser lighting, and now they're set to battle it out in OLEDs. Audi will launch the latest offensive in September, when it reveals its first OLED Matrix-equipped concept car.
Transparent and reflective displays might look cool, but in terms of the home, their applications are limited. However, bricks and mortar shops looking for some technological wizardry to get shoppers through the door are a different proposition. So it should come as no surprise that Samsung chose this week's Retail Asia Expo 2015 in Hong Kong to unveil the first commercial use of its Mirror and Transparent OLEDs.