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Nike


— Sports

Nike's Free Hyperfeel shoes use pressure-mapping for minimalist approach

By - July 18, 2013 3 Pictures
Inspired by Nike’s “Nature Amplified” design ethos, the Free Hyperfeel shoes are the company’s latest sports footwear designed to mimic the working of the human foot. By using pressure-mapping technology and high-speed film to analyze the foot in motion, the designers say they were able to provide padding and protection only where it is needed. The result is a shoe made up of only seven components, which contrasts with the 57 components that go into a typical Air Pegasus running shoe. Read More

Nike shows off first-ever 3D-printed athletic cleat

Nike is showing off a new cleat designed to help American football players excel in the all-important 40-yard dash. NFL scouts regard the dash as incredibly important, and Nike's new shoe is designed to help athletes decrease their times. What makes the Nike Vapor Laser Talon interesting is its 3D-printed cleat plate, which is a first for athletic cleats. Read More
— Science

Stroboscopic eyewear found to improve visual short-term memory for up to 24 hours

By - July 24, 2012 5 Pictures
A study at North Carolina's Duke University has revealed that Stroboscopic training, the performance of physical activity while using eyewear that simulates a strobe-like experience, improves visual short-term memory for up to 24 hours. Participants in the study were taken from the 2010-2011 Duke University men's and women's varsity soccer teams, Duke's 2010-2011 men's basketball team and members of the general Duke community. They were required to engage in physical activities such as playing catch while wearing either the specialized stroboscopic eyewear, designed specifically to limit vision to brief snapshots, or standard clear eyewear that provided uninterrupted vision. Read More
— Sports

Digital sneakers: new NIKE+ for basketballers and other athletes

By - February 27, 2012 12 Pictures
In addition to launching knit shoes, Nike expanded its Nike + offerings last week with the addition of two new sneaker-based products. Nike+ Basketball and Nike+ Training use sensor systems and accompanying software to provide performance measurement and training tools for athletes. The systems reportedly make workouts more engaging and fruitful for their respective participants. Read More
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