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Nike

Sports

Nike gets up and running with power-lacing sneakers

Nike has dipped its toes into the waters of self-lacing shoes in the past, with limited runs of Back to the Future-inspired sneakers for charity in 2011 and 2015. But the sportswear giant is now diving right in, today unveiling its first consumer-focused Nike HyperAdapt 1.0 trainers for those who have grown tired of double knots and bunny ears.Read More

Wearables

Nike reveals functioning self-lacing sneakers from Back to the Future

Everyone from automakers to Stanford researchers have piled on the publicity bonanza that is, or was, Back to the Future Day. But true fanatics of the franchise holding out for something more authentic will be rejoicing in the announcement of legitimate, bona fide, self-lacing Nike Mag high-top sneakers, as worn by time-traveling hero Marty McFly. The sportswear giant has sent the very first pair to Michael J. Fox, with more to become available in spring of 2016.Read More

Sports

Nike creates LED motion-tracking basketball court

LEDs are being phased into use everywhere from living rooms to offices to car headlights to street-lighting. Whilst these uses are practical, for something a little more exciting we can look to Nike. Its House of Mamba basketball court uses an LED surface for graphics, video and player-tracking. Read More

Sports

Nike's Free Hyperfeel shoes use pressure-mapping for minimalist approach

Inspired by Nike’s “Nature Amplified” design ethos, the Free Hyperfeel shoes are the company’s latest sports footwear designed to mimic the working of the human foot. By using pressure-mapping technology and high-speed film to analyze the foot in motion, the designers say they were able to provide padding and protection only where it is needed. The result is a shoe made up of only seven components, which contrasts with the 57 components that go into a typical Air Pegasus running shoe. Read More

Nike app helps apparel makers go green

Nike has launched an app to make sustainability data more readily available to apparel makers. Called Making, the app is targeted at designers to provide them with information on the environmental implications of the materials they work with.Read More

Nike shows off first-ever 3D-printed athletic cleat

Nike is showing off a new cleat designed to help American football players excel in the all-important 40-yard dash. NFL scouts regard the dash as incredibly important, and Nike's new shoe is designed to help athletes decrease their times. What makes the Nike Vapor Laser Talon interesting is its 3D-printed cleat plate, which is a first for athletic cleats. Read More

Science

Stroboscopic eyewear found to improve visual short-term memory for up to 24 hours

A study at North Carolina's Duke University has revealed that Stroboscopic training, the performance of physical activity while using eyewear that simulates a strobe-like experience, improves visual short-term memory for up to 24 hours. Participants in the study were taken from the 2010-2011 Duke University men's and women's varsity soccer teams, Duke's 2010-2011 men's basketball team and members of the general Duke community. They were required to engage in physical activities such as playing catch while wearing either the specialized stroboscopic eyewear, designed specifically to limit vision to brief snapshots, or standard clear eyewear that provided uninterrupted vision. Read More

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