Nike

A study at North Carolina's Duke University has revealed that Stroboscopic training, the performance of physical activity while using eyewear that simulates a strobe-like experience, improves visual short-term memory for up to 24 hours. Participants in the study were taken from the 2010-2011 Duke University men's and women's varsity soccer teams, Duke's 2010-2011 men's basketball team and members of the general Duke community. They were required to engage in physical activities such as playing catch while wearing either the specialized stroboscopic eyewear, designed specifically to limit vision to brief snapshots, or standard clear eyewear that provided uninterrupted vision.  Read More

The Nike Pro TurboSpeed is, as the name vividly suggests, a track uniform that offers professional athletes an advantage over their rivals. Through the clever use of aerodynamic techniques more commonly found on golf balls, the company has found a way to shave milliseconds off a sprinter's time. Or at least that's the bold claim Nike is making.  Read More

In addition to launching knit shoes, Nike expanded its Nike + offerings last week with the addition of two new sneaker-based products. Nike+ Basketball and Nike+ Training use sensor systems and accompanying software to provide performance measurement and training tools for athletes. The systems reportedly make workouts more engaging and fruitful for their respective participants.  Read More

Nike has been busy showcasing new innovations this week. One of the most interesting is the new Flyknit shoes, lightweight runners that look like a wraparound blanket for your feet. Nike says the shoes are like a "second skin."  Read More

By now, probably just about everyone has seen amazing footage of single- or double-amputee runners, using Össur's Flex-Run carbon fiber running blades. The springy substitutes for legs allow their users to run so fast and naturally, that there is currently a debate over whether or not it would be fair to allow athletes using them to compete against non-amputees. Carbon fiber isn't exactly known for its grippy qualities, however, so Nike has been working with one-legged triathlete Sarah Reinertsen, to create the equivalent of a shoe that could be used with the blades. The result is the Nike Sole.  Read More

Well, you may have heard rumblings about hints made at a mysterious press event that just took place in Los Angeles, but now it's official: Nike will be auctioning off 1,500 pairs of NIKE MAG high-top sneakers, just like the ones worn in the year 2015 by Michael J. Fox in Back to the Future II. While it isn't clear if the shoes automatically fit themselves to the wearer's feet (as Marty McFly's did), they are at the very least exact visual replicas of the kicks from the movie.  Read More

Nike has rolled-out a new Nike+ GPS iPhone App for iPhone and iPod touch. It is predominately a GPS app that allows you to visually map your run in addition to monitoring time, pace, distance and calories burned. If you're running on a treadmill or out of GPS range the accelerometer is used to keep the data coming and audio feedback and motivation is delivered by the likes of Paula Radcliffe or Lance Armstrong.  Read More

Nike's new USD$59 Nike+ SportBand goes on sale tomorrow, adding yet another information device for runners into the marketplace. The SportBand offers runners real-time performance feedback on their distance, pace, time and calories burned and the wrist-worn form factor is designed to offer the info “at a glance.”  Read More

Cyclists aren’t always very visible to motorists, which is one of the reasons they need to be super vigilant when dealing with city traffic. As the saying goes, you need "eyes in the back of your head". To that end designer Billy May has come up with a concept design for cycling glasses that extend a rider’s peripheral vision by up to 25 percent on each side.  Read More