An increasing number of businesses are promoting themselves through
Google Street View, allowing potential customers to virtually look
around inside their shops. Getting the 360-degree photos of that
business can be a tricky and complex process, however. That's why NCTech
is launching the iris360 Immersive Reality Imaging System, which is
designed to let novices get their own photos and upload them to Google
If a parking space is tight, it's helpful to have a friend guide you in from the sidewalk. To demonstrate the parking sensor technology of the Fiat 500, marketing agency Leo Burnett designed a video billboard that acts as that helpful friend. Sensors are used to gauge a car's location in relation to parked vehicles and Human Parking Aid onscreen helpers show how much room for maneuver the driver has.
An interactive façade is to be wrapped around the south-east corner of a building at the Ontario College of Art and Design University (OCAD) in Toronto. Its design is based on mapping data from the local area. Passers-by will be able to read information embedded in the façade by photographing it.