I-tag

Toy-maker Mattel is releasing a range of action figures that incorporate augmented reality technology, based on characters from the Avatar movie hitting our screens around Christmas. The toys, to be launched in October, ‘come alive’ on your home computer when scanned on a webcam. Each action figure in the range has a unique 3-D web tag (i-TAG) which, when scanned, reveals special content onscreen. The animated 3-D models will show off “engaging, evading or defending moves”, says Mattel. And when two i-TAGs from the same Battle Pack are scanned together, the 3-D characters will interact on-screen. Read More