BMW has M. Lexus has F. Fiat-Chrysler has SRT. Mercedes has AMG. Now Hyundai is showing us the power of N. The Korean automaker will put focus on its performance sub-brand at the upcoming Frankfurt Motor Show, shining the spotlight on three high-performance projects.
Once associated with bargain-basement driveaway prices on boring hatchbacks, in recent times Hyundai has been moving to compete with the best that the Germans and Japanese can offer. The latest indicator of this upmarket move is the Vision G Concept Coupe, which previews the direction for a future line of luxury Hyundais.