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The H5D-50c is the first medium-format camera from Hasselblad to use a CMOS sensor

After teasing the H5D-50c in January, Hasselblad has now officially launched its first medium-format camera equipped with a CMOS sensor. This means the new 50-megapixel – and US$27,500 – camera features improved high ISO performance, better capture rates, and faster Live Video than its predecessors.  Read More

The Hasselblad HV is finished with details like titanium controls including a chunky mode ...

Hasselblad is a long-respected brand which has made some of the world's best cameras, and still continues to innovate. But recently, it's also developed a habit of giving Sony cameras a luxury Hasselblad-branding make-over, and selling them for huge sums. As such, the newly announced Hasselblad HV is essentially a US$11,500 re-working of the Sony A99.  Read More

Hasselblad's H5D-50c will be the world's first medium format camera to feature a CMOS sens...

While most compact cameras have made the switch from CCD to CMOS image sensors in recent years, medium format cameras have been a hold out – until now, that is. Hasselblad has announced its new H5D-50c will be the world's first medium format camera to pack a 50-megapixel CMOS sensor.  Read More

The Hasselblad Stellar is a luxury compact camera modelled on the Sony RX100, pictured wit...

The Hasselblad Lunar mirrorless camera (essentially a pimped-out Sony Nex-7) arrived back in June to a somewhat mixed reception, but that hasn't stopped the Swedish firm rolling out a second luxury version of a Sony camera. This time it's the compact Sony RX100 which is getting the extravagant makeover. The resulting Hasselblad Stellar camera comes complete with exotic wooden hand-grips and a much higher price-tag.  Read More

The Hasselblad Lunar had been designed as an 'ultimate luxury' mirrorless interchangeable ...

The Hasselblad Lunar has gone on sale, which could be good news if you think the mirrorless camera market has been sadly lacking in wood, carbon fiber, and jeweled buttons. Billed as an "ultimate luxury mirrorless interchangeable lens camera," the Lunar will sell for US$7,000, despite being based on, and having almost identical specs to, the Sony NEX-7.  Read More

The Hasselblad Lunar features various grip materials, including carbon fiber

Hasselblad, a name synonymous with medium-format cameras, has announced it will produce a mirrorless, interchangeable lens camera as part of a new long-term partnership with Sony that will see it chasing new market segments. But don’t expect to see the Swedish manufacturer churning out any budget compacts. The first model to come out of the partnership is the Lunar, which is described as a “state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera.”  Read More

The Top 10 things you CAN'T have for Christmas 2011

With Christmas fast approaching it means it's time for our annual look back at some of the technology that caught our eye and had us wishing our fortunes didn't match that of the Greek economy. While not all of the items on this list can be had for an extremely large wad of cash, those that are available for purchase will only find their way down the chimneys of those with a lottery winning or ultra-wealthy - and ultra-generous - family member or friend. Still, Christmas is a time for miracles so it is in that spirit that Gizmag presents its 2010 top 10 list of things you can't have for Christmas this year.  Read More

Hasselblad has announced that its latest multi-shot digital SLR is available for shipping ...

Hasselblad has announced that its new H4D-200MS camera is now available for shipping. Announced at last year's Photokina, the 50 megapixel camera features the company's own multi-shot image technology which allows it to combine multiple successive images into one 200 megapixel photo. The new professional-level camera has been given a suitably huge price tag but owners of the previous multi-shot system don't have to buy a completely new system, H4D-50MS models can be returned to the Hasselblad's factory for a refit.  Read More

Top 10 things you CAN'T have for Christmas 2010

It's getting a little late for a last minute Christmas shopping list, but not to worry, most of us outside the Forbes Top 100 couldn't afford any of these anyway! Still, it's fascinating to look at what's possible if the word "budget" isn't in your vocabulary, so here's our annual look at what you won't be getting for Christmas this year – the most outrageous examples of high-end overkill that have graced Gizmag's pages throughout 2010.  Read More

Ferrari logo adds US$10,000 to the price of Hasselblad H4D

Just how much value does Ferrari's logo add to a product? Hasselblad's latest announcement seems to answer that and we're not sure if it reflects well on either brand. The EUR13,995 (US$18,531) Hasselblad H4D is the flagship product of the best known medium format imaging marque and has been purchased by tens of thousands of the world's elite photographers because it delivers digital SLR functionality with extraordinary imaging quality. Now the company has announced two identical cameras that don't come in silvery grey. For an extra EUR1000 (US$1324), you can have one of a limited run of 100 stainless steel H4Ds. There's also a Ferrari Limited Edition camera which is identical except for a carbon fiber display case, its Ferrari "rosso fuoco" color, and the unmistakable Yellow Prancing Horse Racing Shield. Hasselblad will make 499 units of the limited edition camera, selling them for EUR21,499 (US$28,473.61). That's US$9,938 more than an identical product – a premium of more than 50% extra for the display case … and the logo.  Read More

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