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Disney and BMW create mobile F1 theme park

May 9, 2006 There’s a rule of thumb for sponsorship that for every dollar of sponsorship, a company should spend another dollar promoting that sponsorship. With BMW returning to Formula One, it has backed its ability by creating an incredibly clever marketing device – a fully transportable theme park developed in conjunction with Disney World to explain and demonstrate all the excitement of pit stops, race strategies and team tactics in an entertaining, interactive attraction. Launched at the European F1 Grand Prix at Nurburgring last weekend, the BMW Sauber F1 Team Pit Lane Park spans 5,400 square metres, can accommodate up to 16,000 visitors per day, and features a 90-metre-long stretch of track, leading to a 25-metre-diameter turning area flanked by grandstands. Yet another example of BMW efficiency is evident in that the park operated until Sunday night in Germany, and will open for business again on Friday in Barcelona to support the Spanish F1 GP next weekend. After Spain, it will have a more leisurely pull down prior to opening at Silverstone (UK) for the British F1 GP opening Thursday, 8 June. The park will visit Montreal (Canada), Monza (Italy) and Shanghai (China) later this year to coincide with those Grands Prix. Read More

Schumacher and Ferrari take San Marino F1

April 24, 2006 Ferrari F1 supremo Jean Todt had this to say when Michael Schumacher scored a narrow win over Fernando Alonso in Sunday's San Marino Grand Prix at Imola: "When I was going up to the podium, I said to Michael that I could not remember the way anymore, as it had been such a long time since the last victory!” The result came courtesy of hard work and was “all the better coming in front of so many of our fans and employees who filled their own grandstand here.” Ferrari's win moves Schumacher to second in the Drivers' championship, and gives Ferrari 30 points in the World Championship to Renault's 51 and McLaren's 33. Renault F1 Managing director Flavio Briatore, after this week giving notice he would be extending his contract with the ultra-successful Renault team, thought it was just another day at the office. “We had both cars in the points, Fernando has a big lead in the drivers’ championship, and it was another good team performance today,” said the colourful power player. Sadly, the drama of the event surrounded the historic circuit’s reputation as one on which it is almost impossible to overtake. Schumacher started from pole so raging championship favourite Fernando Alonso could only hope to pressure his rival into a mistake that never came. Schumacher had every reason to make a mistake, as his tyres were suffering “a bit of graining” and he drove a large portion of the race at modest speeds but on the limits of adhesion. Read More

F1 Round 3: Renault F1 streets the field again in Melbourne

April 3, 2006 Reigning World F1 champion Fernando Alonso may be beginning to rue his decision to move to McLaren next year as the Renault F1 team again displayed complete dominance in yesterday’s third round of the Formula One World Championship in Melbourne. Alonso took his tenth career victory after starting from third position on the grid in an action-packed race which featured no fewer than four safety car periods. The Spaniard took the lead on lap 4 at the end of the first safety car period, in a perfectly-judged manoeuvre on pole-sitter Jenson Button’s Honda, and only relinquished it briefly during the first round of pit-stops. It was not so much the win that was scarey about the Renault peroformance – it was the ease with which Alonso drove away from the best of the rest whenever the safety car pulled off the track – the advantage is so great that Renault’s world championship already looks safe. Giancarlo Fisichella was forced to start from the pit-lane after his R26 stalled on the grid, but a determined, forceful drive saw him claim fifth position right on the line, overtaking Button’s stricken Honda on the finishing straight. The result leaves the Renault F1 Team with a nineteen point championship lead over its nearest rival, and Alonso leads the individual title by 14 points from his teammate Giancarlo Fisichella and McLaren’s Kimi Raikkonen. Read More

Renault F1 takes 1-2 in round 2 and rockets to championship favoritism

March 20, 2006 A day can make a big difference in any form of sport, but perhaps none as pronounced as in Motorsport. Just a week ago, in the first round of the championship, the rule changes that will define a new era in Formula One appeared to have levelled the competitiveness of the field. Renewed pace from Ferrari, reliability from McLaren and Honda, and promise from Williams and BMW looked to have made for a season of intruige and a broadly contested title. But following the application of the Malaysian blowtorch, Renault now appears set to successfully defend its Formula One dual crown. The French team that gave Fernando Alonso his first Formula One crown last year has already demonstrated in 2006 that it has the speed and the reliability to run two cars at the front all year and yesterday was the first one-two for the blue and gold since Renault returned to the sport as a works manufacturer in the 2002 season and only its second in history. It was a day for technology too as Ferrari debuted a new brake cooling drum (technical details here) - an evolution of similar devices seen on cars last year, but Ferrari have taken it to its extreme. The cooling drum not only covers the brake disc and calliper, preventing heat being transferred to the wheel rim, it also completely fills the space inside the wheel rim, not only improving brake cooling, but also dramatically reducing the vortices generated by the rotation of the wheels, hence making this area more aerodynamically efficient. Other news included the coolest new helmet for some members of the Renault pit-crew and young lion Nico Rosberg who was once again the talk of the paddock with third fastest in qualifying before an engine failure wrecked his race. Read More

Formula One season gets underway - Renault, Ferrari, McLaren and Honda on the pace

March 13, 2006 The 2006 Formula 1 season erupted to life yesterday with strong indications that four teams will contest the win at each Grand Prix, and three, maybe four drivers will contest the title. 2006 champion Fernando Alonso won the race narrowly in his Renault but it was the renewed pace of Ferrari and Michael Schumacher that gave everyone heart, with an all red front row on the grid for the first time since the 2004 Hungarian Grand Prix as the Scuderia Ferrari driver equalled the record of 65 pole positions set by the late Ayrton Senna. The performance of the day though was that of Kimi Raikkonen who drove through the field from dead last in his McLaren Mercedes to take third. Honda’s 2006 challenge appears credible after a year from hell in 2005, with Jenson Button missing the podium by just six tenths of a second. Finally, the first race performance of seventh place by Nico Rosberg (son of Keke) was a ripper, particularly considering the rookie cut the fastest lap of the race in a Williams Cosworth which was nowhere near the fastest car. Read More

New official Formula One watch manufacturer

February 24, 2006 For the first time in the history of the Formula 1, a company, the Austrian watch manufacturer Jacques Lemans, has purchased the exclusive rights to use the brand “F1”. The sport Formula 1 watch collection was presented at the massive Inhorgenta International Trade Fair for Watches, Clocks and Jewellery this week in Munich. Not surprisingly, the new F1 multi-functional chronograph models are designed to reflect the myth and philosophy of Formula One and will be manufactured from appropriate Formula 1 materials such as carbon fiber, rubber, Coutchouk, Titanium and ceramics. There will also be ladies’ models in pink with mother of pearl. Read More

Rossi shines in Formula One testing

February 2, 2006 Italian MotoGP star Valentino Rossi is already a phenomenon and seems destined for an even greater share of the media’s attention over the coming year now that he has stepped into the limelight of the world’s biggest spectator event – Formula One. Yesterday he stepped out in his new capacity as an official Ferrari F1 test driver alongside team leader Michael Schumacher and amongst most of the major Formula One drivers on the same track – the Ricardo Tormo circuit in Valencia, Spain. Driving a 2004 Ferrari F2004, Rossi finished eighth fastest of the 15 drivers, completing 53 laps, with a best time of 1.12.851. Schumacher covered a total of 71 laps, setting the third quickest time of the day at 1.11.814. Rossi was faster than a number of established F1 stars on the day, including Red Bull’s David Coulthard, Williams’ Mark Webber and Toyota’s Jarno Trulli. Rossi has been linked to a move to Formula One in 2007, with his Yamaha MotoGP contract expiring at the end of 2006. This article looks at the parallel careers of Rossi and the only person to have won both the F1 and MotoGP championship - John Surtees. Read More

Renault F1 Team launches 2006 championship campaign in Monaco

January 31, 2006 The Renault F1 Team today launched its 2006 world championship challenger, the R26, in Monaco with the promise of an aggressive defence of the team’s double 2005 world championship. In front of world-wide media and VIP guests in Monte-Carlo, the world champions officially launched the 2006 championship campaign with a clear objective: defending the world championship with an aggressive approach to the 2006 season. “In terms of performance objectives, there can be only one: to be fighting for the world championship in the final races,” explained Renault F1 Team President Patrick Faure. “We enter the year with an unchanged line-up in our management, our drivers and our technical team. Everybody at Viry and Enstone has been working to prepare a technical package capable of keeping us at the top. Complacency has no place at Renault. We are focused on repeating our successes.” Previous 2006 Formula One team launch reports can be found here: Ferrari's 248 F1, Toyota's TF-06, Honda's RA106 and Williams' F1 FW28. Read More

The launch of the Williams F1 FW28

January 27, 2006 The WilliamsF1 team launched its 2006 season race car, the FW28, at the team headquarters near Oxford this afternoon. The FW28 is a manifestly purposeful race car, its defining visual cue being the aggressive barbed sting on the back of the engine cover. The car is both a response to circumstance, including the shifting technical regulations and the new primary partnerships the team has forged with engine supplier Cosworth and tyre company Bridgestone, as well as being its own clear statement of intent. Clearly the biggest transition is the shift away from 3.0l V10 motive power in favour of a 2.4l V8, and in Williams’ case, the new partnership with Cosworth. With the associated power losses all teams will encounter, all Formula One designers have been tackling a demand for higher aerodynamic efficiency to help compensate. In the case of the FW28, this became a fundamental design parameter for the car and is reflected in many ways across the aerodynamic strategy of the car, visible particularly in the design of the rear wing with its decambered tips. The target in this area was to maintain downforce while shedding drag at the wing tips. Read More

Honda unveils new F1 challenger

January 25, 2006 The Honda Racing F1 Team unveiled its challenger for the 2006 Formula One season in Spain this morning with the new driver line-up of Jenson Button and Rubens Barrichello. This marked an important milestone for Honda as it is the first Formula One car launched by a Honda works team since 1968. Two identical RA106 race cars were delivered to the launch to enable Button and Barrichello to begin testing at the same time. The RA106 sported its new base canvas of Honda Racing White, a colour which has been synonymous with the Honda motorsport identity since the company’s F1 debut in 1964. The rest of the livery has the more familiar feel of the Lucky Strike brand, which remains as title sponsor for the 2006 season. The new cars and their RA806E engines are the product of a single, unified team which combines the resources of the Honda Racing F1 Team Operations Centre in Brackley, England, Honda Racing Development’s engine base in Bracknell, England, and Honda R&D in Tochigi, Japan. Read More

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