Brough Superior
Another Brough Superior motorcycle has moved into the top 10 most valuable motorcycles sold at auction when the 1929 SS100 commonly known as ‘Moby Dick’ sold for GBP 210,500 (US$333,210). The auction result continues the trend of Brough Superiors becoming the most valuable brand in the world, with four of the 10 most valuable motorcycles now coming from the famous (and recently resurrected) brand name. Interestingly, yet another Brough Superior SS100 will front the auctioneer on November 16 (est. GBP165,000-185,000) and it will almost certainly become the eighth Brough Superior in the top 20, and the eleventh of this group to have been sold by Bonhams. Read More
When Brough Superior motorcycles sold new in the 1920s and 1930s, they cost more than the average house (US$400,000 + in today's currency) and they are now beginning to populate the list of the most expensive motorcycles sold - the most expensive ever (bottom right), four of the top 12 highest prices ever, with another passed in at auction last week (top left and right) with the pricing just short of another record. In perhaps the most interesting marketplace dynamics the collector market has ever seen, Brough Superior is again in production, with better-than-new replicas selling at US$150,000 each (bottom left). That might seem a lot of money, but it's less than half what you'd pay for an eighty year old Brough at auction and the big question is, what will happen to the pricing of Brough Superiors on the collector market? Read More
