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Brough Superior

The 100 most expensive motorcycles ever to sell at auction, in order, with the links to of...

UPDATED: October 19, 2014 Our list of the top 100 highest priced motorcycles ever sold at auction offers unprecedented perspective on the rare motorcycle marketplace. It includes full details and images of each bike, plus links to the official auction page and catalog descriptions.  Read More

The discovery that a gun collector paid US$580,000 for a 1910 Winchester ('the gun that wo...

The recent discovery that a motorcycle made by a gun manufacturer has held the outright world record for the most expensive motorcycle ever sold at auction for the last 12 months raises some interesting contrasts between the different genres in the collectibles market. The bike has an instantly recognizable name, but it’s a name that even the most learned of motorcycle historians would struggle to associate with a motorcycle. As reported in the The Star newspaper of DaKalb County, Indiana, on Saturday evening, August 31, 2013, a 1910 Winchester motorcycle sold at Worldwide Auctions for US$580,000. Though the story has been in plain view for more than 12 months, the world has remained oblivious until now.  Read More

New French company Midual joined the limited-edition hyper-priced motorcycle marketplace t...

French company Midual has joined the limited-edition hyper-priced motorcycle marketplace with an ingenious redesign of the century-old horizontally-opposed motor, an aerospace-quality, cast-aluminum monocoque frame, bespoke personalization, a we-come-to-you service model, a rare standard of detail and craftsmanship, and a €140,000 (US$185,400) price tag.  Read More

The Honda NM4-1 on display at the Tokyo Motorcycle Show(Photo: Stephen Clemenger)

Honda, the world’s largest motorcycle manufacturer, has announced a new motorcycle – the 750 cc NM4 Vultus – and it's a bold departure from tradition with anime/manga styling, a "fighter pilot" feet-forward riding position, an ultra-low seat and advanced electronic rider assistance to make it easier to ride. This is a motorcycle aimed at the next generation of motorcycle enthusiast raised on video games and a different visual vocabulary. If you are a traditionalist, you'll probably hate it.  Read More

Moby Dick, the famous 1929 SS100 Brough Superior

Another Brough Superior motorcycle has moved into the top 10 most valuable motorcycles sold at auction when the 1929 SS100 commonly known as ‘Moby Dick’ sold for GBP 210,500 (US$333,210). The auction result continues the trend of Brough Superiors becoming the most valuable brand in the world, with four of the 10 most valuable motorcycles now coming from the famous (and recently resurrected) brand name. Interestingly, yet another Brough Superior SS100 will front the auctioneer on November 16 (est. GBP165,000-185,000) and it will almost certainly become the eighth Brough Superior in the top 20, and the eleventh of this group to have been sold by Bonhams.  Read More

Which is the superior Brough Superior? New authentic replicas undercut pricing of the worl...

When Brough Superior motorcycles sold new in the 1920s and 1930s, they cost more than the average house (US$400,000 + in today's currency) and they are now beginning to populate the list of the most expensive motorcycles sold - the most expensive ever (bottom right), four of the top 12 highest prices ever, with another passed in at auction last week (top left and right) with the pricing just short of another record. In perhaps the most interesting marketplace dynamics the collector market has ever seen, Brough Superior is again in production, with better-than-new replicas selling at US$150,000 each (bottom left). That might seem a lot of money, but it's less than half what you'd pay for an eighty year old Brough at auction and the big question is, what will happen to the pricing of Brough Superiors on the collector market?  Read More

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