Personally, I’m not a fan of bottled water. Firstly, tap water in many parts of the world is safe, tastes fine, and it's free. Then there's the waste that bottled water causes
– an enormous amount of energy is consumed in manufacture and most bottles end up in landfill. So when I see a product like the Vapur, I instantly warm to it. It’s a flexible, reusable water container that rolls up like a tube of toothpaste when it's empty to fit in your pocket, purse or backpack – then in the dishwasher, not in the trash.
New research from the Pacific Institute estimates that bottled water is up to 2000 times more energy-intensive than tap water. Similarly, bottled water that requires long-distance transport is far more energy-intensive than bottled water produced and distributed locally. Indeed, when all the sums were done, it seems the annual consumption of bottled water in the U.S. in 2007 required the equivalent of between 32 and 54 million barrels of oil—roughly one-third of a percent of total U.S. primary energy consumption.
The WaterMill from ElementFour
is an atmospheric water collection device for the home that produces up to 12 liters of clean drinking water each day using only air. Once the drinking water is ready for consumption it can be fed directly to your sink, an existing bottled water system, your refrigerator, or a custom dispenser.
October 15, 2006 Just how do you differentiate a product like bottled water? It’s an important question when you realise that Americans drink more than 25 billion litres of bottled water a year at prices greater than gasoline. Bottled water sales have risen 50% per person in less than a decade, which isn’t bad for a core product that varies little, and is at least a thousand times more expensive than tap water which is readily available as an alternative. In Europe, water is even bigger business – Western Europeans drink more than half the world’s bottled water. The winning answer
to the differentiation question in 2006 was to add a magazine to the bottle
, but there are thousands of brands
out there and some of them are very clever
. For all those people for whom only an ostentatious display of wealth will do is Bling H2O
. Available in US$40 750ml and US$24 350ml versions, the frosted, corked bottles are emblazoned with hand-applied, Swarovski crystals. Not surprisingly, the newspapers are reporting that the Goddess of conspicuous consumption Paris Hilton “has tasted the water” as has her dog Tinkerbell. (she sure gets a lot of press for a gal that don’t do much). The drink has also shown up at the Grammy's, Emmy's and MTV Video Music Awards in the hands of celebrities such as Jamie Foxx, Mariah Carey and Shaquille O'Neal. Bling H2O
is the creation of Hollywood writer-producer Kevin G. Boyd who knows the importance of image and what your choice in bottled water conveys to the public. In Hollywood it seems the bottled water one carries has become an important prop and it has become the land of the upmarket waters - bottles are becoming statements of coolness and Bling H2O was fashioned to make a defining statement. The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys. Our favourite quote on the subject was Adjab, which said that it proved the old adage that it's really easy to get rich people to fork over cash for stupid reasons