With the Academy Awards just days away, movie fans online are increasingly discussing the ten nominees for best picture along with the five actors and five actresses nominated in a lead role, according to Nielsen Research. Nielsen spiders, records and monitors most open-to-web blogs, forums, groups and a whole range of social media to see which subjects command share-of-voice and makes this massive database available to companies as part of its suite of research offerings – interestingly, though the betting odds available from bookmakers doesn’t quite mirror the share-of-voice, there’s clearly a high correlation.
Apple’s announcement of its tablet computer this Wednesday will without doubt be the most eagerly anticipated tech news of 2010. We were all so “over” the speculation at Gizmag.com that we’d agreed we would not run any “puff” stories guessing the outcome, functionality or whatever, because no-one really knows. Until now, that is. Odds on what the name of the device will be have been on offer at Irish bookmaker Paddy Power this week and when the Economist ran a story effectively promoting the odds to the wider community, the flow of money on the name iPad quickly became a torrent, seeing it shorten from 7/4 to 1/3 in a few hours. Accordingly, …