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Audi


— Automotive

Audi to turn on OLED taillights at the Frankfurt Motor Show

By - July 30, 2015 3 Pictures

German luxury auto marques have been waging an all-out technology war, working overtime to beat each other to the punch in areas like autonomous driving and infotainment. A smaller but still notable theater of the war pits the brands against each other in developing high-tech lighting solutions. After mastering LED technology, BMW and Audi raced last year to release the world's first production car with laser lighting, and now they're set to battle it out in OLEDs. Audi will launch the latest offensive in September, when it reveals its first OLED Matrix-equipped concept car.

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— Automotive

Updated Audi RS 7 autonomous concept doing laps at Sonoma

By - July 14, 2015 8 Pictures

Once autonomous driving becomes commonplace, the idea of autonomous track racing will undoubtedly lose any small amount of luster it has. But as the technology works to prove itself, the world's interest remains piqued. After tearing around the Hockenheimring last year, Audi has made the leap across the Atlantic to run its updated RS 7 piloted driving concept on Sonoma Raceway.

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— Automotive

New tech, similar face for new lightweight Audi A4

By - June 30, 2015 30 Pictures

It might look like all the other Audis that have been launched in the past few years, but you're staring at the brand-new, totally redesigned A4. Wider and longer than the car it replaces, the new A4 is a technological showpiece that takes advantage of autonomous driving tech and a lightweight construction to save fuel and improve performance. The A4 will also be aiming to continue Audi's reputation for crafting beautiful, bulletproof cabins by combining high-tech infotainment interfaces with high-quality materials and slick design.

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— Automotive

Audi's R8 e-tron electric sports car now drives itself

By - May 30, 2015 16 Pictures

Revealed at this year's Geneva Motor Show, the Audi R8 e-tron is already a technological tour de force. Its combination of battery-powered range and speed is equalled only by the Tesla Model S. At the inaugural CES Asia show, Audi made the R8 e-tron even more high-tech, rolling its autonomous driving suite into the electric coupe. The R8 e-tron piloted driving concept can unleash 456-hp worth of performance on the street ... without a driver stepping on the pedal.

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