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— Electronics

Like Machine exchanges Pepsi for Facebook thumbs

How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it's different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don't care who knows it. The Facebook users liking brands usually don't get anything for their free promotional efforts, but Pepsi has changed that with the introduction of Pepsi: The Like Machine. Read More

Molson's beer fridge that only Canadians can open

A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted. Read More

Hälssen & Lyon tea calendar serves up a cuppa every day

Calendars are one of the oldest means of advertising in the world, and it's still standard practice for big companies to send out calendars to business partners and clients. However, they're normally made of paper and covered with the brand logo and pictures of the company's products. German tea producer Hälssen & Lyon decided to do something a little different by creating what's billed as the world's first tea calendar. Read More
— Outdoors

Glad Tent doubles as a giant garbage bag

Outdoor music festivals are notorious for a lot of things, one of the biggest being the amount of garbage left behind by the concert-goers. In an effort to get music fans to clean up after themselves, while also providing them with half-decent temporary shelter, the Glad Company recently experimented with a combination tent/big garbage bag, known as the Glad Tent. Read More
— Architecture

Billboard House provides temporary housing for advertising artists

Last year, we saw an interesting concept for the OdMEx, an enormous mobile home with a billboard on the side, on which occupants could sell advertising space for some extra income. Mexican paper company Scribe recently funded a similarly-styled house, but with a much different goal. The Billboard House is a simple home built onto the back of a billboard in Mexico City to temporarily house an artist while she works on a new hand-painted advertisement. Read More

The Beercade machine rewards winners with free beer

Video games and beer have been a time-honored combination ever since the first bar installed a Pong machine. We've seen both standard and racing-style arcade machines with kegs built right into them, but never one that actually rewards gaming skill with a tasty beverage. That's where the Beercade comes in. Developed for Big Boss Brewing, the Beercade machine is a fighting game that takes cups instead of quarters and dispenses free beer to the winning player. Read More
— Computers

AdTrap aims to block all internet advertising

Most of us are bombarded by advertisements in one form or another throughout the day. While there’s not a lot we can do about the ads in the subway, or placed up on billboards, the internet is another matter. AdTrap is a new low-power, zero configuration device which promises to banish adverts from computers, tablets, and anything else connected to the local network. Read More
— Good Thinking

Penny Arcade asks fans to donate to help eliminate website advertising

Advertising is the bread and butter of most content-based websites these days, but many readers still view them as just a necessary drawback for the sites to continue running. Even widely popular sites like Penny Arcade rely on advertising for most of their profits ... but maybe not for much longer. The folks behind the video game culture webcomic recently started a Kickstarter campaign asking fans to donate money in exchange for removing advertising from the website and producing more comics and other content. Read More
— Mobile Technology

Graffiti goes virtual with augmented reality app LZRTAG

Several years ago, every inch of the New York City Subway system – along with other public transportation systems around the world, was covered in graffiti. Now there's fewer tags, but more ways to express yourself. The virtual world is one new venue for graffiti and the art of tagging. Augmented reality app LZRTAG is hoping to advance those tags to images and even animations, but you need a smartphone to make that happen. Read More
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