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Joy Jackets were built as part of Cadbury's 'Joyville' campaign (Photo: Akio-Style)

One of the less practical examples of wearable technology we've seen of late is the "Joy Jacket" – a garment designed to convey a visual statement of happiness when the wearer consumes a certain chocolatier's product.  Read More

Canadian Tire's ice truck was designed as part of an advertising campaign to be aired on N...

With Eastern Canada experiencing one of the worst ice storms in recorded history, the idea of an ice truck might seem overtly ironic to some. The ice sculpting house of Iceculture and Canadian Tire, however, already had their 15,000 lb ice truck planned, built and ready to go before the storm hit.  Read More

USCD Jacobs researchers have developed an algorithm that uses computer vision to identify ...

Whether it's fashion, a favorite football team, or a certain kind of music, humans seem to enjoy being considered part of a larger group, and often self-identify as such. With this in mind, students from the UCSD (University of California, San Diego) Jacobs school of Engineering are currently developing a computer algorithm that can deduce from an image whether you're a goth, surfer, hipster, or biker.  Read More

The Willie concept shows important route info to travelers

Anyone that's been to Las Vegas and caught a glimpse of the "Hot Babes" billboard circling around the city knows that vehicle advertising can be effective ... at least at grabbing your attention. A new bus concept by designer Tad Orlowski puts a more modern spin on the idea, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage.  Read More

The new billboard identifies incoming British Airways flights

In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. However, the simple goal doesn't mean the journey to it can't be a little more creative. British Airways is taking this to heart with its new billboard that actually identifies its planes as they fly over it.  Read More

Vitamilk's 'Dead batteries for Dead Batteries' charging wall

Thai soymilk company Vitamilk has rolled out a rather interesting advertising vehicle in the form of a large signboard that takes "dead" batteries and squeezes enough extra power out of them to charge smartphones.  Read More

It turns out some of Renew's electronic recycling bins have been keeping tabs on passers b...

We first reported on Renew's recycling bins with integrated display screens back in February, 2012. Though at the time these were spun as benevolent information-imparting godsends, as Gizmag readers noted it was always on the cards that they would be used for advertising – reportedly 95 percent of the time, it turns out. However, in recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by, and potentially target ads accordingly. Today the City of London asked Renew to stop using the tracking technology.  Read More

City dwellers will soon by under the watchful gaze of digital ad hoardings (Photo: Shutter...

Though facial recognition software has been in our homes for some time (having been a feature in Picasa and iPhoto since 2009), the prospect of being the unwitting subject of similar technology while out and about is an alien one. That could be about to change thanks to the announcement of OptimEyes, a system designed to be fitted to digital advertising hoardings in Europe to gauge just who is paying attention.  Read More

Rethink set up red fridges around Europe that only Canadian passports would open

A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted.  Read More

Pepsi: The Like Machine is a vending machine which doles out cans of pop to those willing ...

How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it's different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don't care who knows it. The Facebook users liking brands usually don't get anything for their free promotional efforts, but Pepsi has changed that with the introduction of Pepsi: The Like Machine.  Read More

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