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Advertising

The MirrorBox projects 3D-mapped images onto solid objects

Advertising is a bit like an arms race, with businesses competing with one another in a never-ending battle for the eyes and ears of consumers. The latest salvo in this Don Draper war is the MirrorBox, billed as "the world's first projection-mapped display unit." Built by DisplayMapper, a division of London-based Projection Artworks, the MirrorBox is a self-contained projection system designed for retail spaces and points of sale that projects stereographically-mapped images onto three-dimensional objects.  Read More

The Gregory Project, by DesignDevelop (Image: DesignDevelop)

Gizmag is no stranger to projects which aim to turn the ubiquitous billboard into something more interesting, including an air-purifying billboard, and an artist's retreat. The Gregory Project concept by DesignDevelop continues this theme by envisioning that billboards in the Republic of Slovakia serve as viable small homes for the homeless.  Read More

The Bio Cooler in sun-baked Aipir, Colombia

In the town of Aipir, Colombia, the temperature can often get as high as 45ºC (113ºF), yet few of the residents have a reliable source of electricity. So, pulling an ice-cold beverage out of the fridge isn't really an option. Coca Cola and the Leo Burnett Colombia advertising agency therefore devised a "Bio Cooler" for the town – it reportedly chills cans of Coke, without using electricity.  Read More

Pocari Sweat plans to land the first commercial sports drink on the Moon in the form of a ...

Lunar exploration may be an exciting adventure in the conquest of space, but what if you get thirsty? Pocari Sweat is a Japanese sports drink that’s popular in Asia and the Middle East, and as part of its marketing strategy it plans to deliver a can of its product to the lunar surface next year.  Read More

UTEC's billboard filters 100,000 cubic meters of air every day, benefiting residents in a ...

Billboards could do more than just advertise, if scientists at the University of Engineering and Technology (UTEC) in Peru have their way. While UTEC's earlier billboard produced drinkable water, its latest creation scrubs the air free of pollutants. According to the team, a single billboard can do the work of 1,200 trees, purifying 100,000 cubic meters (3.5 million cubic feet) of air daily in crowded cities.  Read More

Joy Jackets were built as part of Cadbury's 'Joyville' campaign (Photo: Akio-Style)

One of the less practical examples of wearable technology we've seen of late is the "Joy Jacket" – a garment designed to convey a visual statement of happiness when the wearer consumes a certain chocolatier's product.  Read More

Canadian Tire's ice truck was designed as part of an advertising campaign to be aired on N...

With Eastern Canada experiencing one of the worst ice storms in recorded history, the idea of an ice truck might seem overtly ironic to some. The ice sculpting house of Iceculture and Canadian Tire, however, already had their 15,000 lb ice truck planned, built and ready to go before the storm hit.  Read More

USCD Jacobs researchers have developed an algorithm that uses computer vision to identify ...

Whether it's fashion, a favorite football team, or a certain kind of music, humans seem to enjoy being considered part of a larger group, and often self-identify as such. With this in mind, students from the UCSD (University of California, San Diego) Jacobs school of Engineering are currently developing a computer algorithm that can deduce from an image whether you're a goth, surfer, hipster, or biker.  Read More

The Willie concept shows important route info to travelers

Anyone that's been to Las Vegas and caught a glimpse of the "Hot Babes" billboard circling around the city knows that vehicle advertising can be effective ... at least at grabbing your attention. A new bus concept by designer Tad Orlowski puts a more modern spin on the idea, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage.  Read More

The new billboard identifies incoming British Airways flights

In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. However, the simple goal doesn't mean the journey to it can't be a little more creative. British Airways is taking this to heart with its new billboard that actually identifies its planes as they fly over it.  Read More

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