Highlights from the 2014 LA Auto Show

Advertising

Google Contributor gives users the ability to remove web advertising from participating we...

The question of how to monetize content in an online media landscape, where so much is freely available, has seen the emergence of some innovative business models. Often one element of these is the option of paying to remove advertising, a defining feature of Spotify Premium, for example. Google, whose AdWords service reaches most corners of the internet, has unveiled a like-minded scheme called Contributor that gives web users the option of eliminating ads on participating websites for a monthly fee.  Read More

New York city has reimagined its pay phone network as free gigabit Wi-Fi hub complete with...

Very few New Yorkers (other than the occasional superhero) use pay phone booths anymore due to the ubiquity of the personal cellphone. As a result, the city of New York has been left with many thousands of largely obsolete phones and phone booths along its streets. In an effort to find a use for this aging infrastructure, the city has re-imagined them as a new type of asset that will provide free 24-hour a day gigabit Wi-Fi, free phone calls to anywhere in the United States, touch-screen monitors that access city services and maps, along with a handy charging port for your cellphone.  Read More

Internet advertising revenues have twice regressed, firstly thanks to the initial internet...

On October 27, 1994, the first banner advert appeared, planting the commercial seed which has grown into a global phenomena. The tenth birthday in 2004 didn't make news, but this time it's cause to celebrate.  Read More

 XRay helps users see how popular online services track their personal information  (Image...

A new software tool developed at Columbia University is providing valuable insights into how some very popular websites make use of the sensitive data they collect from their users. The software could help sniff out potential abuses from advertisers and contribute in making the usage of sensitive data a lot more transparent to the end user.  Read More

The MirrorBox projects 3D-mapped images onto solid objects

Advertising is a bit like an arms race, with businesses competing with one another in a never-ending battle for the eyes and ears of consumers. The latest salvo in this Don Draper war is the MirrorBox, billed as "the world's first projection-mapped display unit." Built by DisplayMapper, a division of London-based Projection Artworks, the MirrorBox is a self-contained projection system designed for retail spaces and points of sale that projects stereographically-mapped images onto three-dimensional objects.  Read More

The Gregory Project, by DesignDevelop (Image: DesignDevelop)

Gizmag is no stranger to projects which aim to turn the ubiquitous billboard into something more interesting, including an air-purifying billboard, and an artist's retreat. The Gregory Project concept by DesignDevelop continues this theme by envisioning that billboards in the Republic of Slovakia serve as viable small homes for the homeless.  Read More

The Bio Cooler in sun-baked Aipir, Colombia

In the town of Aipir, Colombia, the temperature can often get as high as 45ºC (113ºF), yet few of the residents have a reliable source of electricity. So, pulling an ice-cold beverage out of the fridge isn't really an option. Coca Cola and the Leo Burnett Colombia advertising agency therefore devised a "Bio Cooler" for the town – it reportedly chills cans of Coke, without using electricity.  Read More

Pocari Sweat plans to land the first commercial sports drink on the Moon in the form of a ...

Lunar exploration may be an exciting adventure in the conquest of space, but what if you get thirsty? Pocari Sweat is a Japanese sports drink that’s popular in Asia and the Middle East, and as part of its marketing strategy it plans to deliver a can of its product to the lunar surface next year.  Read More

UTEC's billboard filters 100,000 cubic meters of air every day, benefiting residents in a ...

Billboards could do more than just advertise, if scientists at the University of Engineering and Technology (UTEC) in Peru have their way. While UTEC's earlier billboard produced drinkable water, its latest creation scrubs the air free of pollutants. According to the team, a single billboard can do the work of 1,200 trees, purifying 100,000 cubic meters (3.5 million cubic feet) of air daily in crowded cities.  Read More

Joy Jackets were built as part of Cadbury's 'Joyville' campaign (Photo: Akio-Style)

One of the less practical examples of wearable technology we've seen of late is the "Joy Jacket" – a garment designed to convey a visual statement of happiness when the wearer consumes a certain chocolatier's product.  Read More

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