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— Good Thinking

Google Contributor allows ad-free internet browsing for monthly fee

By - November 23, 2014 1 Picture
The question of how to monetize content in an online media landscape, where so much is freely available, has seen the emergence of some innovative business models. Often one element of these is the option of paying to remove advertising, a defining feature of Spotify Premium, for example. Google, whose AdWords service reaches most corners of the internet, has unveiled a like-minded scheme called Contributor that gives web users the option of eliminating ads on participating websites for a monthly fee. Read More
— Telecommunications

Gigabit WiFi hubs to replace New York pay phones

By - November 18, 2014 6 Pictures
Very few New Yorkers (other than the occasional superhero) use pay phone booths anymore due to the ubiquity of the personal cellphone. As a result, the city of New York has been left with many thousands of largely obsolete phones and phone booths along its streets. In an effort to find a use for this aging infrastructure, the city has re-imagined them as a new type of asset that will provide free 24-hour a day gigabit Wi-Fi, free phone calls to anywhere in the United States, touch-screen monitors that access city services and maps, along with a handy charging port for your cellphone. Read More
— Good Thinking

DisplayMapper unveils MirrorBox projection-mapped display unit

By - July 8, 2014 2 Pictures
Advertising is a bit like an arms race, with businesses competing with one another in a never-ending battle for the eyes and ears of consumers. The latest salvo in this Don Draper war is the MirrorBox, billed as "the world's first projection-mapped display unit." Built by DisplayMapper, a division of London-based Projection Artworks, the MirrorBox is a self-contained projection system designed for retail spaces and points of sale that projects stereographically-mapped images onto three-dimensional objects. Read More

Coca Cola uses the sun to cool drinks

In the town of Aipir, Colombia, the temperature can often get as high as 45ºC (113ºF), yet few of the residents have a reliable source of electricity. So, pulling an ice-cold beverage out of the fridge isn't really an option. Coca Cola and the Leo Burnett Colombia advertising agency therefore devised a "Bio Cooler" for the town – it reportedly chills cans of Coke, without using electricity. Read More
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