Apple's iPad gets top marks for aesthetics, but when it comes to ergonomics, most would agree there's room for improvement. The result is a bevy of products devoted to protecting, propping-up and generally enhancing the experience of living with an iPad. This example – the TabGrip – is a versatile stand that also protects the device when placed on flat surfaces, but its primary aim is to ensure the iPad stays firmly in your mitts as you play games or show off your latest holiday snaps.

The TabGrip is made up of four contoured, rubberized grips centered on each of the iPad's four sides so that it's comfortable to hold in both portrait and landscape mode. The hinged legs can also be used to make viewing and typing easier regardless of which way the screen is orientated.

There's a slot for the connector so you don't have to remove the TabGrip while charging/syncing and it protects the iPad from getting scratched or dented when placed on a flat surface, even with the screen facing down.

While the design doesn't offer any corner protection, it doesn't add as much bulk as some covers and at 0.25 lbs, it won't send you to the chiropractor.

The US$50 TabGrip is nominated for the "Best of Show" prize at CES in Las Vegas and the MacWorld Expo in San Francisco.

Here's a look at the company's promotional trailer: