Swash is made to "refresh" dry-clean-only clothes
By Ben Coxworth
July 14, 2014
There's always that point with dry-clean-only clothing, where you wonder if you can get away with wearing it one more time before it needs to be cleaned. Well, Swash is designed to make doing so a little less risky. In a 10-minute process, the device reportedly takes out the wrinkles and "neutralizes odor," lessening the number of required trips to the cleaners.
Along with materials like wool, cashmere and lace, Swash can also be used on regular clothing that you simply don't want to bother washing or ironing.
Items are hung on an adjustable hanger built into its sliding door, and then have adjustable "smoothing clips" attached to hold them tight and flat. A single-use Swash pod also needs to be inserted.
Once the machine is set in motion, it sprays a fine mist of the unspecified liquid in the pod onto both sides of the clothing to relax the fibers, then heats them via a forced air system. As a result, wrinkles are apparently removed, plus the fit of the clothing is restored as the fibers re-tighten. Additionally, odors are "neutralized," which might or might not mean "covered."
All that's required for installation is a standard 120-volt wall outlet – no water source or sewer access is necessary.
Swash is available exclusively at Bloomingdale's, and is priced at US$499. That price includes a 12-pack of the pods. It can be seen in use, in the following video.