Sony's Kazuo Hirai bounced up on stage for his very first IFA in the capacity of his new role as CEO. Hirai presented the company's new direction, stating: "There have been more changes in the last 10 year than in the previous century's combined... Now is the time for Sony to change. This company cannot stand still." One of Sony's core focus areas to keep it moving is (no surprises here) Mobile, and Hirai announced three new additions to the Xperia range. the Xperia T, Xperia V and Xperia J, all of which will be brought to market over the next few months.
Read the full article: Three new smartphones join Sony's Xperia range