January 28, 2009 Sony is asking "What recession?" with the launch of their coveted XEL-1 OLED TV in the UK. With the price set at a whopping 3,489 pounds, which is double the US launch price set last January, we're wondering how many of these things will sell after the "hundreds" of pre-orders are fulfilled.

The XEL-1 will be available from Sony Style stores this week, and other mainstream stores in March.

If an 11-inch TV doesn't tickle your fancy regardless of its thickness, take a look at the prototype OLED TVs Sony was showing off at CES 2009.

via The Telegraph