Sony uses 19th century zoetrope technology to showcase BRAVIA TVs
By Darren Quick
December 8, 2008
December 8, 2008 Sony has revitalized some fascinating old technology in order to spruik the cutting-edge Motionflow 200Hz capabilities of the new line of BRAVIA TVs. Measuring 10 meters in diameter and able to spin at speeds of over 50kph, the BRAVIA-drome is based on the zeotrope – a device invented in the 19th century to create short ‘films’ from a series of static images – which is seen as a perfect way to demonstrate just how Sony’s Motionflow 200Hz technology works to create smooth motion images.
Sony’s Motionflow is a technology that is designed to eliminate the jerkiness sometimes experienced on standard TV sets by creating an additional, transitional picture - which it then inserts into fast-moving sequences. These transitional images are created by examining the pictures that immediately precede and follow the next image in the sequence.
A TV commercial featuring the BRAVIA-drome to demonstrate this technology is currently being filmed in a square in Venaria, near Turin, and stars Brazilian soccer sensation Kaká. There are also plans for the BRAVIA-drome to feature in print and digital advertisements in a worldwide campaign, so expect to see the BRAVIA-drome in a raft of media near you before too long.