SnapTell launch interactive camera phone marketing

Camera phones like Nokia's new N82 (pictured) are a growth platform for interactive advertising

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Article Summary

November 16, 2007 Marketers are always looking for new ways to reach customers and the ongoing boom in mobile phones has seen mobile marketing become an important part of the mix. Now SnapTell, a provider of image-recognition-based mobile marketing solutions, has announced the release of its "Snap.Send.Get" solution that converts every camera phone into an opt-in marketing device. Snap.Send.Get enables consumers to obtain information with the snap of a photo while marketers, in the process, get to create a personalized and targeted brand conversation with their customers. The SnapTell solution works with all camera phones, using existing collateral and product packaging, thereby doing away with the need for special barcodes or additional software.

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