Sharp to quit making personal computers


October 24, 2010

According to a report from Nikkei, the folks at Sharp have decided to officially pull the plug on their PC operations. While this may sound surprising, it's not entirely shocking given that the company has not released any PCs at all in the past year.

The report further states that Sharp will "focus on marketing its Galapagos tablet devices coming out in December, along with providing content such as e-books, music and video for these products." This portion is a little more intriguing, since Sharp's consumer electronics repertoire spans across televisions, video players, LED, LCD, and solar technologies.

Does the Galapagos hold that much promise? My brief hands-on at CEATEC 2010 left me feeling, shall we say, less than optimistic. But combined with the current marketing blitz that the Galapagos Tablet enjoys leading up to it's year-end release, Sharp's decision to abandon traditional PCs shows that the company is – if nothing else – focused.

Sharp's decision raises a question that's been much debated of late, that being whether it's profitable for companies to stay in the PC business when mobile technologies are so lucrative. Amid fears that Apple was moving away from the Mac, Steve Jobs underscored this past week that personal computers can be extremely profitable, pointing to the $22 billion that the Mac hauled in over the past 4 quarters.

We'll just have to wait and see how this PC/tablet/mobile drama plays out.

In related news, Sony has decided to stop making Walkman cassette players. No, really. Something tells me there will be a little less debate surrounding that decision.


How did Sharp\'s PC quality compare to the \"quality\" of their inkjet printers?

Xerox re-wrapped Sharp inkjets with redesigned housings and going as far as replacing all references to Sharp with Xerox in the firmware and software. Unfortunately Sharp\'s printhead tech was crap. The color heads would suddenly quit printing one color. I had three, one with no cyan, one with no magenta and one with no yellow. Rather than get after Sharp to fix their junk, Xerox just gave the axe to the whole inkjet line and left their customers with useless printers. Then there was the false claims of 1200 DPI and support for Windows 2000 and XP. They\'d do 1200 DPI, on Win 95b through Me but only 600 DPI on 2000 and XP.

Since Sharp was responsible for software development for Xerox on those, it was Sharp that left Xerox\'s customers without the full capability they\'d paid for.

Facebook User

I was going to buy a Sharp 60\" screen. Now I won\'t, just as I don\'t support Sony for their abandonments (spl). Thank you.

Santiago Hirsbrunner
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