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Samsung confirms it's making a smart watch


March 19, 2013

Samsung VP Lee Young Hee confirmed that his company is working on a smart watch
(wrist image: Shutterstock)

Samsung VP Lee Young Hee confirmed that his company is working on a smart watch (wrist image: Shutterstock)

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Now that Apple’s TV set appears to be anything but “imminent,” we expect the company’s next big innovation to be a wearable wrist computer. But Apple’s fierce rival wants the world to know that it too is cooking up some wearable fun, in the form of a Samsung smart watch.

In a statement to Bloomberg, Samsung mobile VP Lee Young Hee confirmed that the company is working on its own watch-like computer:

    We’ve been preparing the watch product for so long [...] We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.

Hee didn’t offer any further details (features, price, release date) about the watch.

The race is on?

The Bloomberg report frames the story as a race that’s on between Apple and Samsung to be first to get the smart watch to market.

But we'd say that it’s less about being first to market, and more about being the first to capture customers’ imaginations. After all, there were MP3 players before the iPod, smartphones before the iPhone, and tablet PCs before the iPad. They just didn't excite anyone.

Apple has historically (at least during the last decade) had a near monopoly in the game-changing product arena. Despite Samsung’s considerable success, it has yet to create its own market-creating product. With the bitter rivalry between the two companies, we imagine Samsung would love nothing more than to beat Apple at its own game.

Apple's wrist-based computing device (dubbed "iWatch" by the media) is expected to duplicate some iPhone functionality, and add fitness tracking capabilities. It's rumored to release later this year.

Source: Bloomberg via The Verge

About the Author
Will Shanklin Will Shanklin is Gizmag's Mobile Tech Editor, and has been part of the team since 2012. Before finding a home at Gizmag, he had stints at a number of other sites, including Android Central, Geek and the Huffington Post. Will has a Master's degree from U.C. Irvine and a Bachelor's from West Virginia University. He currently lives in New Mexico with his wife, Jessica. All articles by Will Shanklin

If it had a little camera for video chatting, I think Dick Tracy would be green with envy since it would be better than the watch he is famous for having. Perhaps if it connnected to a smart phone where one could make video calls, it would be even smarter (perhaps a future one?).


wrist wear is a pain, pass, probably because of my profession, I mod VAG cars, you want nothing strapped to your body unless you want to loose body parts to rotating parts

Bill Bennett

I'm watch already began making the first smart watch using their personal I'm droid OS that uses Bluetooth to use your phone and take calls including adding apps from their App Store. It seems like a start to smart watches because it is smarter than the pebble with a better quality display. Because of its Italian make, it still looks fairly well.

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