Despite smartphones packing integrated pico projectors being around for a good few years now, it's fair to say that they haven't really set the mobile technology buying public on fire. Hong Kong's Conplex International is hoping that the promise of walking into a meeting and being able to give a presentation on any blank wall, or being able to view photos with friends on a big screen without needing to find a TV that's not already being used, will tempt buyers to its MagicOn Ayane smartphone.

The 125.5 x 65 x 13 mm (4.9 x 2.6 x 0.5 in), dual-SIM Ayane comes in black and gray and sports a 4-inch multi-touch IPS display at 800 x 480 resolution. There's a 1.2 GHz dual-core processor on an MTK 6589 chipset, supported by 1 GB of RAM and 4 GB of included storage, with microSD expansion. It runs Android 4.2 Jelly Bean, has 802.11b/g/n Wi-Fi and comes with a 2000 mAh battery. Mobile photography and selfie needs are met by 5 megapixel camera to the back with flash, and a 0.3 MP webcam at the front.

To the top of the smartphone is a pico projector courtesy of Texas Instruments Digital Light Processing (DLP) technology. The supplied specs state that the manual focus projector puts out 35 lumens, has a resolution of 480 x 640, 1,000:1 contrast ratio, makes use of a 100 percent NTSC color gamut, and is capable of throwing a 42-inch image onto a flat surface nearby.

All in all, the given phone specs don't hold a candle to similarly-priced modern offerings from established players like Samsung, HTC and Apple, but there is that built-in DLP technology to consider.

Intriguingly, at the time of writing, the website of the company's US wing shows a much improved model being available, but Conplex/Saga Etech's Nirat Satsangi told us that it's the specs shown above which are correct.

The MagicOn Ayane runs to US$499. Accessories like a tripod and Bluetooth gaming pad are also available.

The promo video below demonstrates how the technology might be of use to you.

Product page: MagicOn Ayane