May 28, 2008 Luxury car maker Rolls-Royce has revealed the first design sketches of its next new model which is due to be launched in 2010. The two teasing sketches released thus far reveal little detail of the car to be known as the the RR4, although a streamlined design direction that builds on the current Phantom model line-up is clear. According to Rolls Royce Chief designer Ian Cameron, the RR4 will be smaller than Phantom with a "more informal presence" and a "greater emphasis on driving". It will also be powered by a completely new engine and the company plans to ramp up production at its Goodwood manufacturing facilities, reconfiguring the plant with extended paint, wood and leather shops, adding a second assembly line and moving to a two shift system to cater for the new model.

“RR4 will mark a milestone in the history of Rolls-Royce Motor Cars,” Chairman, Ian Robertson added. “The business continues to go from strength to strength and the introduction of this new model will expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence.”

Further design and engineering details are expected next year.