Can Redbox steal marketshare from Netflix with unlimited movie streaming?
By Bryan Clark
October 6, 2011
Those of us in the U.S. already know how powerful the tiny red kiosks really are. Redbox and Netflix are directly responsible for the demise of offline movie rental giant Blockbuster. Will Redbox's new streaming plan now steal significant marketshare from Netflix?
At just under four bucks, it's definitely a threat.
The proposed package would run US$3.95 monthly, and would provide unlimited video streaming, along with customer coupon codes for four free DVD rentals at any Redbox kiosk.
The cheapest plan Netflix currently offers is $8.95 and it doesn't include streaming, since Netflix split its services into Qwikster (for mail-in DVDs) and the original Netflix brand (for streaming).
No word yet on what hardware the Redbox streaming service will entail, but we'll definitely be keeping an eye on it.
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