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Range Rover Evoque Convertible Concept - ruggedized, practical sportscar

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February 24, 2012

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Six months after the model first hit showrooms, Range Rover is to show an Evoque Convertible Concept based on the Evoque Coupe at the Geneva Motor Show in March, designed to gauge the market potential for a premium convertible four-seat SUV.

Land Rover Design Director, Gerry McGovern, has already achieved the most difficult part of the new model in successfully reproducing the lines of the Evoque without its roof and now it's up to the public to decide if the potentially new category is viable.

"The Evoque lends itself beautifully to the idea of a convertible", said McGovern.

"This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable."

Traditional automotive categories are of course, the constructs of the motoring industry - market segmentation is what you do to understand the battleground of every marketplace.

Automotive manufacturing is going into a renaissance as new thought and processes enable a more customized product and we'll see more and more of these oft-termed "category busters" in the future.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
5 Comments

what do you call passengers in a Evoque? rollbars

Bill Bennett

Castors on a water trough, this.

Bruce Curtis

Combine world-class unreliability with supreme ugliness and what do you get? Evoque convertible. It is only lacking a huge convertible top stack to complete its lack of attractiveness.

CarLuvr

I like it.

Richie Suraci

See this car at the 1999 Tokyo Motor show:

Second car on the page at this link.

http://www.tokyo-motorshow.com/show/1999/English/BOOTH/ISZ/guide.html

Nothing new on this earth.

Dirk Scott
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