Highlights from the 2014 LA Auto Show

Range Rover Evoque Convertible Concept - ruggedized, practical sportscar

By

February 24, 2012

Range Rover Evoque Convertible Concept - ruggedized, practical sportscar

Range Rover Evoque Convertible Concept - ruggedized, practical sportscar

Image Gallery (2 images)

Six months after the model first hit showrooms, Range Rover is to show an Evoque Convertible Concept based on the Evoque Coupe at the Geneva Motor Show in March, designed to gauge the market potential for a premium convertible four-seat SUV.

Land Rover Design Director, Gerry McGovern, has already achieved the most difficult part of the new model in successfully reproducing the lines of the Evoque without its roof and now it's up to the public to decide if the potentially new category is viable.

"The Evoque lends itself beautifully to the idea of a convertible", said McGovern.

"This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable."

Traditional automotive categories are of course, the constructs of the motoring industry - market segmentation is what you do to understand the battleground of every marketplace.

Automotive manufacturing is going into a renaissance as new thought and processes enable a more customized product and we'll see more and more of these oft-termed "category busters" in the future.

5 Comments

what do you call passengers in a Evoque? rollbars

Bill Bennett
24th February, 2012 @ 08:25 pm PST

Castors on a water trough, this.

Bruce Curtis
27th February, 2012 @ 01:04 pm PST

Combine world-class unreliability with supreme ugliness and what do you get? Evoque convertible. It is only lacking a huge convertible top stack to complete its lack of attractiveness.

CarLuvr
27th February, 2012 @ 03:27 pm PST

I like it.

Richie Suraci
27th February, 2012 @ 06:03 pm PST

See this car at the 1999 Tokyo Motor show:

Second car on the page at this link.

http://www.tokyo-motorshow.com/show/1999/English/BOOTH/ISZ/guide.html

Nothing new on this earth.

Dirk Scott
28th February, 2012 @ 03:02 am PST
Post a Comment

Login with your gizmag account:

Or Login with Facebook:


Related Articles
Looking for something? Search our 29,485 articles