Nooka adds to unconventional watch range
By Emily Clark
September 4, 2008
September 4, 2008 Nooka watches combines unusual form and function in order to tell time, where dots and bars fill space as the minutes and hours pass. Three new Nooka models have just been released designed suit a range of tastes from chic to utilitarian.
Neither digital nor analog, the linear and graphic representation of time on Nooka watches is presented as a more intuitive way to read time. Each of these unique timepieces incorporates a visual mass of bars that increase as time passes. The ever-changing display of the watch face gives weight to Nooka’s ephemeral and abstract design aesthetic
The most expensive of the three new designs, the Nooka Zot-V Black retails for USD$265 and utilizes an intuitive mass of dots and an iconic minutes bar to tell time against an elegant black face. The watch combines minimalist styling and lasting performance with a full-face mineral crystal lens for easy cleaning. The Zot-V has a range of features including a chronograph for timing your poker games, and an alarm to get you up in the morning. The 12 dots represent hours (months in date mode) and the row below counts minutes. Housed in stainless steel with an LCD display, the watch has an EL backlight, leather straps, a stainless steel buckle and is water resistant to 5ATM/160ft.
Nooka’s Zot Aluminum retails for $250 and offers an ultra-minimal look with a futuristic look and feel. The display is constructed from aluminum and features a polyurethane band for those looking for a watch that can handle some action. The Zot features all the same functions as the Zot-V, but is only water resistant to 3ATM/100ft. The watch comes is both black and blue, with aluminum.
Lastly, the Nooka ZUB20 Zot is made entirely from polyurethane and displays the hours as a progression of 12 dots. This design feature allows the watch to display the month on the same display with the date in the seconds window. Water resistant to 3ATM/100ft, the ZUB20 Zot is available in black and white and retails for $130. All three watches feature a Kata (use) tab for information on how these unconventional time tellers work.
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