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Nokia Treasure Tag keeps you from leaving things behind


February 19, 2014

Nokia Treasure Tag pairs with your phone, alerting you when the two get separated

Nokia Treasure Tag pairs with your phone, alerting you when the two get separated

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There probably isn't one person reading this who hasn't, at some point, erred and accidentally left something valuable behind somewhere. Whether it was a set of keys, a handbag, wallet or smartphone, such forgetfulness would have caused considerable inconvenience. The Nokia Treasure Tag is designed to keep such lapses to a minimum.

The Tag is a small box that you pair with a valuable object of your choosing. This means attaching it physically to the object as well as pairing it digitally to your smartphone. This can be done using either NFC or Bluetooth. Once paired, the object with the Tag attached will trigger an alert if and when it gets separated from the other. So, leave your house without your paired wallet, and your smartphone will notify you ... or leave your house without your smartphone, and the Treasure Tag attached to your wallet will notify you.

As for finding the paired object in the event of losing it, there are two options. If you're within earshot of it, you'll hear the alert tone and easily be able to locate it. Otherwise you can use the Nokia Treasure Tag app to pinpoint the lost object on a map using HERE (formerly Ovi Maps and Nokia Maps). If you decide to purposely leave the paired object at home one day, you can simply deactivate the Tag, put it into sleep mode, or mute the alert.

Each Nokia Treasure Tag unit measures 30 x 30 x 10 mm, or about the same size as a matchbox. This means it's small enough (and light enough at 13 g/0.5 oz) to be attached to a set of keys as a keyring or attached to a handbag as a bag charm. The Nokia Treasure Tag is designed to be used with a Nokia Lumia handset running Windows 8, but third-party applications for iOS and Android mean this isn't a prerequisite to ownership.

The Nokia Treasure Tag isn't the first product of its kind on the market, with StickNFind, Tile, TrackR, and BiKN offering similar functionality. Nokia's offering has an RRP of US$29.90, and is expected to go on sale in April at retailers around the world.

Source: Nokia

About the Author
Dave Parrack Dave is a technology journalist with a ravenous appetite for gadgets, gizmos, and gubbins. He's based in the U.K., and from his center of operations writes about all facets of modern and future technology. He has learned more in his five years writing for the Web than he did in 11 years at school, and with none of the boring subjects thrown in to the mix. All articles by Dave Parrack

I've got a Lumia 920. I'm SO gonna get this as soon as it's available. Tres chic.


A piece of string would accomplish the same thing.


Nice idea but I wonder how long the batteries last and what happens if one of the other runs out of power or you turn off the phone?

I assume Bluetooth is used to let the items know if they are in range, but what is the range of that. I imagine it might work let's say in an apartment, but in a house?

@Eddie Well, yes and no. Life is much better when there is no strings attached :-)


This is the same as HTC's Fetch.

Prateek Jain

Bluetooth takes power...power requires batteries.. batteries either need to be replaced or charged...I have a FitBit One that uses low energy bluetooth. It lasts about 4-6 days before I have to charge it up. So, I would expect the same for this thing... So now I have to: Charge my phone Charge my tablet Charge my fitbit Charge my laptop Charge my portable battery powered charger Charge my bluetooth headset and now I have to charge 1 or more of these things...And my wife has to charge her stuff as well! And if you have teenagers, their stuff needs to be charged! I don't think I have enough outlets in my house for all this charging to happen!


Curious to see what this looks like.

Otherwise - go with Tile - they are awesome.

Patrick Donnelly
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