The growing availability of information afforded by the internet will ultimately make all entities more accountable, whether they're made of flesh and blood, or bricks and mortar and concepts. Corporations will need to change if they are to survive in this coming age of accountability and automotive manufacturers in particular will need to reassess their communication strategies. Despite the financial magnitude of an automobile purchasing decision, the masses have until now been content to read the spec sheet and subscribe to the copywritten dreams rather than assess the real costs of owning the car - reliability, cost of repair, time-off-road and resale value - because those factors have been hidden. Now those figures are becoming publicly available and some of the big names don't fare at all well. Read on to find out how much more it costs to repair a Porsche than any other brand, which British marque is the least reliable, which European brands dominate the cheapest to repair top 10, and why Honda fares best with everything considered. Read on for the top 10 most expensive to repair, top 10 least expensive to repair, top 10 most unreliable brands, and the top 10 most reliable brands. Fascinating stuff!