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MMOVE fills silent natural spaces with stunning visuals of civilization


April 26, 2012

The canals of Venice, Italy invade the Sahara

The canals of Venice, Italy invade the Sahara

Image Gallery (14 images)

Desolate stretches of Saharan sand, bustling urban downtown – those two elements couldn't have less in common ... until artist Markos Aristides Kern and his visual design firm brought them together with the help of a beast of an automobile known as the Multimedia Offroad Vehicle, or MMOV.

German design firm Visual Drugstore embarked upon the Multimedia Offroad Vehicle Expedition (MMOVE) project in January, taking a two-week trip across the barren yet dynamic desert landscape of Tunisia. The purpose of the greater MMOVE project is to "connect various locations combining harmony and disharmony." In other words, they set out to project some of the earth's densest environments in one of its most empty; to fill the darkness of a desert night with bright, pulsating light; to transform, if only for a moment, large, dry rock into the intricate waterways of Venice, Italy.

An ordinary day in the desert isn't something that you undertake with just any sedan, and a multimedia art project featuring hundreds of pounds of video equipment is certainly no exception. In order to make the Saharan leg of MMOVE possible, a fleet of rugged, off-road vehicles was employed. Most central to the fleet was the MMOV, a MAN KAT1 6x6, and the MMOV 2, a VW MAN 4x4.

Both vehicles were outfitted with advanced projection equipment set-ups designed to cast sophisticated light shows within seconds. The large, capable vehicles, along with a support fleet, roved over road, dirt and sand in order to bring the design team to the middle of nowhere – the environment they needed for their vision.

That vision may seem a little bonkers to the non-philosophical non-art fan, but, like much art, it all comes together when you see the presentation. Brilliant colors lighting the desert abyss, city traffic flowing to and from nowhere, the hustle and bustle of foot traffic pounding one of the least hospitable environments on Earth – it all combines to create quite a dynamic scene.

Visual Drugstore plans to release a full documentary of its Saharan trip within the coming weeks. The greater MMOVE project will be ongoing. To get the full impact of the display, be sure to watch the seven-minute teaser video below.

Source: Visual Drugstore via World Car Fans

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About the Author
C.C. Weiss Upon graduating college with a poli sci degree, Chris toiled in the political world for several years. Realizing he was better off making cynical comments from afar than actually getting involved in all that mess, he turned away from matters of government and news to cover the things that really matter: outdoor recreation, cool cars, technology, wild gadgets and all forms of other toys. He's happily following the wisdom of his father who told him that if you find something you love to do, it won't really be work. All articles by C.C. Weiss

I'd be willing to bet that this guy is one of, if not the most, pretentious people alive today. Then again that's just me offering my opinion as a non-philosophical, non-art fan.


Trouble is that Life is Magnificent and there is "incredibleness" everywhere.

It's a shit that people have to die and take their genius with them.

Mr Stiffy

Hmmm! Let's hope the camels appreciated it, at least.

Mike Hallett

Looks like military illusion technology, false hangars etc


WTF is wrong with this guy? Wouldn't it be more useful and artistic to place scenes of silent natural spaces over the less than stunning visuals of civilization?

...just sayin.

Grei Walker

Well, I guess this is just one of those ideas where "You had to be there." Or maybe my imagination is lacking. I don't see the point. It looks like some rich kids indulging themselves. In ten years if you ask them about this they will just be embarrassed and laugh it off. What a waste of resources.


Damn right, Grei. I don't find anything "civilized" in filling a wondrous natural space with our clutter. Cute tech, improperly applied....that's human beings in a nutshell, really.

Chris Hooley

@Chris, I agree completely. And if they wanted to bring something new to the desert dwellers, they could have just shown movies, on the face of the buildings. with nothing more than a jeep, a projector, and a generator.

I am an outdoorsman, a sportsman, and a hunter. Why do people feel they need to alter my playground?

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