January 10, 2008 This week in Las Vegas, Mitsubishi announced the world premiere of its new laser television and created a new television category into the bargain. The 65 inch sets on show at the Palms Casino launch looked incredibly good but with no traditional technologies to compare with, we’ll need to wait a bit longer before we can attempt to verify the company’s claim that it produces 80 percent of the color spectrum that the eye can see compared to the “less than 40% today's HDTVs” can display. There’s no info yet on pricing and availability is “later this year” but it’s definitely an exciting new development in home entertainment.

Mitsubishi has focussed its leadership in precision laser technology to produce the first-ever laser-powered television which uses laser beams to provide what it claims to be the widest range of rich, complex colors, along with the most clarity and depth of field.

The LaserTV category introduction represents a significant milestone in Mitsubishi's strategy to lead the large-format, high-definition television space. Mitsubishi has long been at the forefront of large-format and high-definition television innovation with its introduction of the big screen category in 1978 and, subsequently, the world's first 50-inch rear projection TV, first 35-inch color TV, and first 1080p DLP HDTV.

Mitsubishi’s LaserTVs are also capable of delivering a true 3D viewing experience, which was demonstrated at the launch in conjunction with leading 3D digital technology provider REAL D.

The Mitsubishi large-format LaserTVs provide the highest performance in HDTV, and they do so with low power consumption. While today's flat panel HDTVs consume significantly more energy than the analog TVs that they replace, LaserTVs are energy efficient, consuming less power than comparably sized flat-panel sets.