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New aromatic take-away coffee lid formulated to improve the taste of coffee

By

August 4, 2011

Mint Urban Technologies has introduced an aromatic coffee lid for take-away cups, which it...

Mint Urban Technologies has introduced an aromatic coffee lid for take-away cups, which it claims improves the taste of coffee by enhancing its bouquet

Hong Kong-based Mint Urban Technologies has introduced an aromatic coffee lid for take-away cups which it claims improves the taste of coffee when drinking through the lid. The aroma is not "mint," as the company's ill-chosen name suggests, but an aromatic material formulated to enhance the bouquet of the coffee. The secret of the new Aroma Lid is in the plastic, according to Mint's Marc Miller. "Coffee lids block the aroma coming from the coffee," says Miller. "Because taste is 95 percent smell, the lids are stopping us from experiencing the full taste of our favorite morning brew." If the Aroma Lid can indeed enhance the taste of coffee, it could be a significant product - the take-away coffee industry uses 100 billion lids every year.

The idea behind the Aroma Lid is that original coffee taste and smell can be preserved by adding a second lid element to the common coffee lid design; the second element consisting of aromatic material that can enhance, rather than detract, from the original smell.

"Premium Coffee is judged by its aroma", says Miller. "Coffee consists of 800 distinct flavors and not unlike fine wine, has a "nose" or "bouquet". Certain notes are more prized than others and the Aroma Lid only uses these finer notes to enhance the taste."

Mint Urban firmly believes that coffee doesn't taste as good when consumed through the typical coffee lid. "Heat from the coffee heats the plastic in a standard lid, and a plastic fragrance is emitted," according to Mint's Mike Newcomb. "This odor, however subtle, gives coffee a 'plastic aftertaste' that can compromise the taste of an otherwise excellent cup of coffee."

Furthermore, the heat of the coffee, traveling through the drinking spout, heats up the plastic again, causing a distinct fragrance of plastic.

"The aroma we use is very light" says Miller. "We only need it to be very subtle in order for the brain receptors to recognize the enhanced aroma. The bottom line is that the Aroma Lid will make coffee taste better than any other coffee lid on the market."

Mint is offering the new aromatic double-lids in two ways - as generic, non-branded lids, and in brand-customizable form for companies wishing to enhance and promote their existing product names without changing anything else.

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11 Comments

um

why not just make nice coffee to start with?

Adrien
4th August, 2011 @ 01:22 pm PDT

I think coffee is habit forming enough. Die-hard coffee drinkers do not to be continually enticed to go get their fix. I speak from experience. I'd drink mud if it had enough caffeine in it.

rbloch66
4th August, 2011 @ 08:17 pm PDT

because it is for Starbucks and they can't so they call sizes fancy names, hence the scented lid

Bill Bennett
4th August, 2011 @ 08:33 pm PDT

there are only 5 tastes, the word you are looking for is flavor- the combination of a taste, and a scent. there are thousands of flavors

Helios Higgins
5th August, 2011 @ 10:53 am PDT

NOTHING is going to improve the taste of Starbucks coffee... but maybe this will at least disguise it enough to be palatable! I am with Adrien!

Stumpwhistle
5th August, 2011 @ 10:59 am PDT

Maybe drinking coffee from a plastic cup is not the best idea (the taste of plastic)Taking off the plastic lid may help to enhance the taste. If you are drinking coffee on the go, maybe you are not that bothered about the taste. Glass cups don't taste like plastic!

windykites1
5th August, 2011 @ 12:21 pm PDT

Or just punch a hole in lid at nose-level and not worry about sip-and-sniff coffee lids.

alcalde
5th August, 2011 @ 03:35 pm PDT

More creative ways to strip-mine the earth of materials and produce new things for landfills.

Devon Nullz
6th August, 2011 @ 01:52 pm PDT

"taste is 95 percent smell"

-- The Ministry of Imaginary Statistics and Data

ZmjbS
8th August, 2011 @ 07:02 am PDT

I don't think it would be so hard to devise a coffee scented air freshener to hang off the car mirror, and it would only have to be replaced once a month or so.

"Lids? We don' need no steenking lids..."

William H Lanteigne
9th December, 2011 @ 12:23 pm PST

"the take-away coffee industry uses 100 billion lids every year"

That's 273,000,000 every day. What an obscenity!

splatman
28th April, 2013 @ 05:38 am PDT
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