The Mercedes-Benz brand name holds up well in any company, so it's not surprising that is being extended into other luxury markets. This time last year we were writing about Mercedes' first luxury helicopter, and the big news from the Milan Furniture Fair (Salone Internazionale del Mobile) is that Mercedes-Benz Style has presented a furniture collection and it will be sold worldwide via exclusive furniture stores, showrooms and interior design stores from October 2012.

The initial Mercedes-Benz Style furniture collection comprises one sofa, chaise lounge, sideboard, dining room table with chairs, shelf unit with integrated home theater system, bed and chest of drawers

The collection is a collaboration with the Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture.

The designs have an unmistakable automotive identity, and a subtle Mercedes-Benz Style logo. The captions for the images below are from Mercedes-Benz Style.

Chair MBS 003: The futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort. Dimensions: 58 x 57 x H 75 cm.

Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa's particular dynamism and elegance. Dimensions: 240 x 100 x H 70 cm.

Dining table MBS 002: The four legs extend from the central aluminium beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate. Dimensions: 248 x 90 x H 73 cm

Chair MBS 003: The futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort. Dimensions: 58 x 57 x H 75 cm

Chaise Longue MBS 006: The three dimensional formed wooden frame makes for an elegant and sleek silhouette, whilst at the same time, ensures the utmost level of lounge relaxation. The Aluminium pedestal and the cover, available in either material or leather, provide an optical contrast to the wood. Dimensions: 171 x 80 x H 68 cm

Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa's particular dynamism and elegance. Dimensions: 240 x 100 x H 70 cm

Dining table MBS 002: The four legs extend from the central aluminium beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate. Dimensions: 248 x 90 x H 73 cm