McLaren to significantly increase road car production

The bitter rivalry between McLaren and Ferrari which has dominated F1 of recent times looks certain to spill over from the track to the showroom floor. In a typically bold move, McLaren is to ramp up production of its elite sports cars from 100 to 1,000 per year by 2011 and eventually to 4000 annually. The SLR McLaren sells at UKP 300,000 plus, but McLaren supremo Ron Dennis told the Financial Times earlier this week that volume production would enable McLaren to make a ‘far more affordable’ car and compete with its F1 rival Ferrari in the sports car market.

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