September 4, 2008 Mazda will unveil the next vehicle in its long-term technology development vision, "Sustainable Zoom-Zoom" concept car series at the 2008 Paris International Motor Show next week – the Mazda Kiyora is a lightweight, next generation, urban compact concept car. Kiyora's aerodynamic Nagare design and next-generation four-cylinder direct-injection engine contribute to excellent fuel economy and low CO2 emissions.

Mazda Kiyora (meaning 'clean and pure' in Japanese) represents the harmony between driving pleasure and environmental and safety features aspired to in Mazda's

The concept of "Kiyora" helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme.

The new Mazda Kiyora concept car is based on an all-new platform designed to minimise weight and maximise safety and driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.

Joining the Mazda Kiyora concept car on Mazda's stand at the Paris show, the Mazda MX-5 facelift will make its world debut together with the Mazda6 equipped with Mazda's newly developed MZR-CD 2.2-litre turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6-liter diesel.