Mazda's HAZUMI concept: An unexpected hot-hatch is unveiled in Geneva


March 5, 2014

In addition to the HAZUMI concept, Mazda revealed a newly developed 1.5 liter clean diesel engine that will eventually make its way into production (Photo: CC Weiss/

In addition to the HAZUMI concept, Mazda revealed a newly developed 1.5 liter clean diesel engine that will eventually make its way into production (Photo: CC Weiss/

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Mazda has provided a bit of a surprise at the Geneva Motor Show with the unveiling of its new HAZUMI concept. This latest sub-compact from the Japanese manufacturer is reported to be the successor to the company’s highly rated “2” series hatchback.

The photos taken by Gizmag's C.C. Weiss show the HAZUMI concept running a very low stance with oversized tires and stylized wheels; a visual enhancement technique used at shows to fill up unsightly wheel openings and give the car a more aggressive, finished look. We’ll have to wait to see if a production model retains the show rims and lowered stance but the concept’s overall look is, needless to say, impressive.

The latest model to fall under the umbrella of Mazda’s new "Kodo” design language, the HAZUMI concept retains some features from the current 2 series, but is clearly following the evolutionary aesthetic influences of the new 6 and 3 series.

The concept’s nose features raking headlights similar to Infiniti’s new Q50, a track-racer spoiler lip, vertical running lights and Mazda’s now familiar grill treatment. I personally find the HAZUMI’s overall proportions, especially in the front overhang, far more appealing that those of Mazda’s 3-series.

Curvaceous, scalloped design details flow nicely off the concept’s forward regions and hoodline, over the tightly finished cabin space, through the fluid waistline, finishing out nicely on the stubby, rakish rear end. Even though the concept is a 5-door hatchback, without looking carefully, it comes across as a 3-door hot hatch upon first glance.

Details are scant, but according to Mazda the HAZUMI concept will incorporate SkyActiv Technology, the Proactive Safety system and the company’s next-gen connectivity system Connect*2.

Also at the show, Mazda revealed a newly-developed 1.5 liter clean diesel engine. Named the SKYACTIV-D 1.5, the engine is similar and smaller than the SKYACTIV-D 2.2 available in the CX-5 Crossover, but is reported to be highly efficient and clean-burning. However, we'll have to wait for output and performance for both the new 1.5 liter engine and the HAZUMI concept.

Source: Mazda

About the Author
Angus MacKenzie Born on the cold, barren Canadian plains of Calgary, Alberta, Angus MacKenzie couldn’t decide between marketing, automotives or an entrepreneurial path - so he chose all three. With an education in automotives and marketing, Angus has rebuilt the carburetor on his 1963 Rambler Ambassador twice, gotten a speeding ticket in an F430 once, and driven & photographed everything from Lamborghinis to Maseratis to various German and Asian designs. When not writing, Angus has for the past six years been Editor-in-Chief for elemente, an internationally recognized architecture/design magazine. All articles by Angus MacKenzie

I think that is really nice. The color is nice.

It would be nice to see more diesel engined cars. With the developement of diesel being cleaner burning and having higher MPG - IIRC - than gan engines, I think it is a good thing for America.


Beautiful styling,unlike Honda and Toyota which are mostly bland & boring. One must remember this is a concept,not production. Mazda also makes cars that are fun to drive,usually with a little extra power than it's competitors.

Unlike Europe,Americans mostly shun diesel cars. They usually cost several thousand more,hard to start in winter,takes longer to warm up,etc. With diesel fuel 30 to 50 cents more a gallon and extra cost, one has to drive allot of miles to make up the difference.

Hats off to Mazda,a spunky,(relatively) smaller auto. company. As we have seen several smaller auto. companies,like Suzuki, quit the U.S. market,it's hard to make it on smaller volumes.


It looks good! In some ways evolutionary but they've gone back towards a 2-box design with a noticeable, muscular bonnet. They had been heading towards one-box designs, a la the Honda Jazz, which I think is well styled.

I've been reading car mags since the 80s and the old trick of the pumped up wheels and lowered stance has never changed. The production versions then always looked pretty boring. The funny thing though is that those crazy concept car wheels and tyres from the 80s are now available and affordable. The guy who installed my last car stereo has a hilux with 22 inch rims. 22! I bet it rides like a home-made go cart lol. Cars are also more closely styled to the concept cars, which I love.

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