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LG's curved 4K OLED TVs hit the market


August 24, 2014

LG has begun presales for its 4K OLED TV

LG has begun presales for its 4K OLED TV

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Having beaten rival Samsung to market with its Full HD Curved OLED TV last year, LG has again gone one up on its countrymate by commencing presales of the first OLED TVs with 4K resolution. Launching in 65-inch and 77-inch models, the UltraHD display boasts 33 million sub-pixels across a curved screen, flagging the company's intentions for the next generation of display technology.

Like its previous OLED models – both curved and flat – LG's 4K OLED TV uses the company's Four-Color Pixel WRGB technology. This sees a white sub-pixel joining the conventional red, green and blue sub-pixels to deliver what LG claims as "the most lifelike colors and infinite contrast ratio," without flickering or blurred edges. The new TV also boasts a multi-channel surround sound system designed in collaboration with Harman Kardon and can be either wall mounted or supported by its leaf-shaped stand.

"OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG,” claims Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs."

LG will start taking pre-orders for both the 65 and 77-inch models in Korea this week, with North American and European markets to follow soon after. There's no official word from LG on pricing just yet, though Engadget reported last month that the 65-inch model will retail for US$8,999.

Source: LG

About the Author
Nick Lavars Nick was born outside of Melbourne, Australia, with a general curiosity that has drawn him to some distant (and very cold) places. Somewhere between enduring a winter in the Canadian Rockies and trekking through Chilean Patagonia, he graduated from university and pursued a career in journalism. Having worked for publications such as The Santiago Times and The Conversation, he now writes for Gizmag from Melbourne, excited by tech and all forms of innovation, the city's bizarre weather and curried egg sandwiches. All articles by Nick Lavars

Finally OLED starts to appear.


US$8,999 is relatively cheap compared to earlier Samsung and Sony offers. Still not going to rush out for it until its in the low 2k range Probably end of 2016 at this rate : )

Still, when you compare it to a decent 4k LED same size right now for 4-5k that will be 3k end of this year, you have to think if its worth the wait.


Can someone explain the curved design?


Seeing as no one is producing anything in 4K nor broadcasting anything more than 1080 its all pointless and a waste of time and money. Only an idiot would pay that much for a TV. Just stupid. Please before you put me down for my comment. I'm well informed.


The curved design is essentially a gimik to attract buyers. It has no real value except for someone sitting dead center. If you like I watch TV at a slight angle it would create a strange warping effect. If your TV is bent / curved it is defective, take it back. The intent is to make it more IMAX / Immersive like but CNET did a test and found that while most people didn't notice it those sitting at off angles noticed a bow tie shape and some distortion. YMMV IMHO and all that but here is the link to the CNET article or search for (google: curved tv) and it should be in the top 10 (if the link is for some reason not allowed : http://www.cnet.com/news/trouble-with-the-curve-what-you-need-to-know-about-curved-tvs/


"Curves are attractive to men because they signal - fertility and health."



Pat Pending

if only it wasn't curved and a third of the price I might buy one. The curved version I may want to pay $300 for though I am not sure.


I agree the price is much too high but I am really looking forward to buying a tv with this resolution, in fact I wish i could get one with 7680x4320 right now as UHD is still quite a low resolution and will be surpassed even by little tablets very soon.

While UHD TV's will not be much use for commercial content in the near future the resolution can be used for viewing pictures and consumer video camera's will also support this resolution very soon and even smartphones will have decent UHD video soon enough, I know some like the galaxy s5 already do but I doubt the quality at the moment is worthy of the advertised resolution.

The main reason I want one is to use as a computer monitor though, at 3840x2160 this gives you only 1920x1080 desktop space at the 200% 'retina' standard apple uses. Full HD smartphones have already moved on to 300% and some with the 2.5K displays are at 400%. If you want 2560x1440 desktop space like I do then even at only 300% this already requires the next generation 7680x4320 television standard.

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